April 29, 2024

Heathrow Says Samsung is Being 'Tongue-in-Cheek', Terminal 5 Signage Has Not Changed

Posted May 17, 2014 at 8:38pm by iClarified · 12185 views
Heathrow has issued a statement on the Samsung announcement that it is taking over the 'signage, wayfinding, website and every single digital screen' in Terminal 5.

"Heathrow Terminal 5’s signage and passenger wayfinding has not changed," a Heathrow spokesperson told iClarified. "Samsung have rented advertising space in Terminal 5 with a tongue-in-cheek campaign using the line: 'Terminal Samsung Galaxy 5S'."

Contrary to the original press release, it appears that Samsung's ad campaign is more typical in nature and won't be a rebranding of the airport terminal.

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