Google wants to 'vertically integrate' its Nexus phone operations to more closely resemble how Apple makes the iPhone, reports The Information.
CEO Sundar Pichai and his team have told colleagues and outsiders that the company wants greater control over the production of its Nexus smartphones. This change would affect the involvement of hardware partners that have included Samsung, Motorola, LG and Huawei.
The move would be the latest step by Google to make Nexus phones more like the iPhone, which is controlled by Apple top to bottom, and strengthen Android’s brand overall in order to capture more share at the high end of the market that Apple dominates. Google doesn’t want its revenue-generating services for high-end smartphones to be at the mercy of Apple like they are now.
It appears as though Google wants to use its hardware partners similar to how Apple uses Foxconn as a contract manufacturing partner; rather than a development partner.
Google recently dropped the prices of its Nexus 5X and 6P smartphones with the unlocked Nexus 5X starting at $299 and the gold Nexus 6P starting at $449.
Read More [via BI]
CEO Sundar Pichai and his team have told colleagues and outsiders that the company wants greater control over the production of its Nexus smartphones. This change would affect the involvement of hardware partners that have included Samsung, Motorola, LG and Huawei.
The move would be the latest step by Google to make Nexus phones more like the iPhone, which is controlled by Apple top to bottom, and strengthen Android’s brand overall in order to capture more share at the high end of the market that Apple dominates. Google doesn’t want its revenue-generating services for high-end smartphones to be at the mercy of Apple like they are now.
It appears as though Google wants to use its hardware partners similar to how Apple uses Foxconn as a contract manufacturing partner; rather than a development partner.
Google recently dropped the prices of its Nexus 5X and 6P smartphones with the unlocked Nexus 5X starting at $299 and the gold Nexus 6P starting at $449.
Read More [via BI]