Apple recently signed a deal with Cash Money Records and now we may know what it's for. According to Bloomberg, the Cupertino company has agreed to fund a documentary for the label. Artists signed to the label include Lil Wayne, Nicki Minaj and Drake.
The documentary marks another step in Apple's effort to develop television programming. It has signed up Gwyneth Paltrow, Gary Vaynerchuk and will.i.am as judges for its Planet of the Apps reality show, which will see app developers fight it out to win venture capital investment, and in July it secured Carpool Karaoke, a spinoff of the popular segment in CBS's Late Late Show with James Corden where global popstars sing along to their hits as they drive through Los Angeles. It is also funding a six-part miniseries starring Dr Dre called Vital Signs, The Hollywood Reporter reported in February.
News of the deal first broke yesterday after Birdman posted on Instagram announcing a power move with Apple Music.
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The documentary marks another step in Apple's effort to develop television programming. It has signed up Gwyneth Paltrow, Gary Vaynerchuk and will.i.am as judges for its Planet of the Apps reality show, which will see app developers fight it out to win venture capital investment, and in July it secured Carpool Karaoke, a spinoff of the popular segment in CBS's Late Late Show with James Corden where global popstars sing along to their hits as they drive through Los Angeles. It is also funding a six-part miniseries starring Dr Dre called Vital Signs, The Hollywood Reporter reported in February.
News of the deal first broke yesterday after Birdman posted on Instagram announcing a power move with Apple Music.
You can follow iClarified on Twitter, Facebook, or RSS for updates.
Read More