Samsung has posted a new ad mocking Apple for its slowdown of iPhone devices with degraded batteries and its 'solution' to the problem.
The ad follows a young woman through her day as she struggles with her slow iPhone 6. In the end, she visits an Apple Store where a representative tells her that she can turn off the performance management features but that may lead to unexpected shutdowns.
In December of 2017, Apple announced it would be dropping the price of battery replacements from $79 to $29 after it was discovered that iPhones were being secretly slowed down as their batteries aged. Apple touts the slowdown as a feature but it was put in place to avoid unexpected shutdowns on the iPhone 6s; something that doesn't appear to have commonly occurred with earlier generation devices. Rival smartphone manufacturers have since announced that they do not throttle their devices casting doubt on Apple's claim that this is necessary due to the nature of lithium-ion batteries. With the release of the iOS 11.3 software update, Apple shows battery health, recommends if a battery needs to be serviced, and allow users to disable throttling. Unfortunately, turning off throttling will not solve the unexpected shutdown problem for users with an iPhone 6/6s.
Take a look at the ad below...
Moving On
The ad follows a young woman through her day as she struggles with her slow iPhone 6. In the end, she visits an Apple Store where a representative tells her that she can turn off the performance management features but that may lead to unexpected shutdowns.
In December of 2017, Apple announced it would be dropping the price of battery replacements from $79 to $29 after it was discovered that iPhones were being secretly slowed down as their batteries aged. Apple touts the slowdown as a feature but it was put in place to avoid unexpected shutdowns on the iPhone 6s; something that doesn't appear to have commonly occurred with earlier generation devices. Rival smartphone manufacturers have since announced that they do not throttle their devices casting doubt on Apple's claim that this is necessary due to the nature of lithium-ion batteries. With the release of the iOS 11.3 software update, Apple shows battery health, recommends if a battery needs to be serviced, and allow users to disable throttling. Unfortunately, turning off throttling will not solve the unexpected shutdown problem for users with an iPhone 6/6s.
Take a look at the ad below...
Moving On