Tim Cook Blames 'Pause' in iPhone 7 Purchases on iPhone 8 Rumors

Tim Cook Blames 'Pause' in iPhone 7 Purchases on iPhone 8 Rumors

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During the company's second quarter earnings call today, Apple CEO Tim Cook attributed a 'pause' in iPhone 7 purchases to the many leaks and rumors about its next generation iPhone. Unit sales of the iPhone 7 were down 1% year over year and could drop further in Q3.

Cook responded to a question regarding a research survey that found a nine year low in iPhone purchase intent and a declining retention rate.

"I only glanced at it and so I haven't had time to study it", said Cook. "But in general what we are seeing, we're seeing what we believe to be a pause in purchases on iPhone which we believe are due to the earlier and much more frequent reports about future iPhones. And so that part is clearly going on, and it could be what's behind the data. I don't know but we are seeing that, in full transparency."

It's not surprising the customers are holding off on upgrading their devices for the tenth anniversary iPhone. Rumors suggest it will be a massive update.

It will purportedly have a chassis made of reinforced glass with a stainless steel metal frame and an edge-to-edge display that has no bezels on the top and bottom. Additionally, the front camera, Touch ID, speaker, and other sensors will apparently be embedded into the display. Another report claims that the device would be a clear piece of glass with a next-generation OLED screen. The 5.8-inch screen is said to feature a main 5.15-inch display area with a reserved 'function area' below for virtual buttons. The device may use a stacked logic board design freeing up space for a larger battery pack. More recently, Apple is said to be equipping the phone with wireless charging, an iris scanner or face scanner, and a 3D camera.

Lately we've been hearing that the new iPhone's release may be delayed until October or November. Those rumors may be beneficial to Apple's sales in Q3. Are you holding off on an iPhone 7 purchase to jump straight to the iPhone 8? Let us know in the comments!

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Tim Cook Blames 'Pause' in iPhone 7 Purchases on iPhone 8 Rumors
Chappie - May 5, 2017 at 10:05pm
This is what Apple does every year improve camera pixels a little bit, improve processor, update bluetooth and you've been charging premium prices $750++ no wonder you have $250 billion cash. Innovate Apple! Every year 16GB iPhone wow this year 32GB how long have you been making 16GB models and ripping consumers off. Samsung has OLED, wireless charging for many years now. They don't bring anything new... they improve a little bit then people pay full price for their phones and add to their stock pile of cash.
Kk - May 4, 2017 at 2:57pm
Yeah keep lying to yourself Apple. It is because of that stupid decision on removing the headphone jack that brought the 7 down. Blame "courage" not leak. There will always be leak and it's not the reason why the 7 did not sell well
Ignorant - May 4, 2017 at 11:38pm
Apple is quick at pointing fingers at elsewhere but not at themselves. They're not only lieing to themselves but to us consumers too. Well I personally didn't go for the iPhone 7 bcoz of the headphone jack, so stayed with the 6s. But I wouldn't only say bcoz of not adding the headphone jack on the iphone 7 which lowered their stock, their lack of behind in technology too. & Any1 here that wanna act or be ignorant can get a life bcoz ppl ain't that stupid.
Hafiz - May 4, 2017 at 3:41am
Yes I am ... something new will be launch during the event as APPLE has to compete with other Smart Phone... hope this change will be revolutionary for Smartphones Market
Ezlife999 - May 3, 2017 at 6:12pm
I purchase regardless no holding back. iPhones are cheap to buy. $1000 is chump change so I don't get why people need to save up. Pfttttt
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