Apple's App Store Had 59% Market Share in Q1 2011

Apple's App Store Had 59% Market Share in Q1 2011

Posted by · 5992 views
Apple's App Store led the way as the most popular app store in Q1 2011 with 59% market share, according to research2guidance.

The site notes that Apple had 81% market share in 2008 and has done well to fight the onslaught of new app stores which now total 58 in number.

Research2guidance says the next two years are critical for Apple in maintaining its supremacy.

If Apple manages to slow down its market share loss over the next two years it will be difficult for other players to overtake Apple for a long time. There are two main effects that narrow down the time for competitors to catch up.
Mass market effect: Smartphone penetration will reach 50% in most of the developed countries by 2014/2015. The more smartphones become a mass market phenomena the less app downloads a new user will add.
Lock-in effect of downloaded apps: The more apps a smartphone user has downloaded and the more money he has spent on those apps, the less likely it is for him to switch his mobile platform and, in the case of Apple, to put aside his iPhone, iPod Touch or iPad.

Read More [via TNW]


Apple's App Store Had 59% Market Share in Q1 2011
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
You must login or register to add a comment...
Coose
Coose - June 3, 2011 at 12:27pm
Android will be destroying this market share over the next 6-9 months. Get ready Apple!
Recent