Apple will roll out new video iAds this year that automatically play full-screen, according to AdAge sources. Currently you need to tap an iAd to launch any video content.
The people described these new video ads as "interstitials," suggesting that they'll interrupt whatever someone is doing in app. More likely the ads will play at moments of transition, like after completing a game's level or finishing an article.
It's not known how much Apple will sell these video iAd units for; however, it's possible that they could sell them through a new ad exchange which it apparently launched a couple weeks ago.
Apple news, rumors, tutorials, price drop alerts, in your inbox every evening, free.
Unsubscribe at any time.
Success!
You have been subscribed.
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (6)
Comments are closed for this article.
0
zetaprime - March 6, 2014 at 4:59am
More invasive ads? That sucks. Proves that these companies don't give a damn about the people.
0
gamerscul9870 - March 6, 2014 at 5:00am
And when was the last time apple didn't care about what users wanted or made ads like any other jealous companies did?
0
jordan.belfort - March 6, 2014 at 4:21am
this is bound to annoy lotsa consumers when this comes out. imagine playing a game then "accidentally" clicks ON ANY PART OF THE SCREEN then you're re-directed automatically to App Store. bummer!
0
gamerscul9870 - March 6, 2014 at 4:23am
How exactly?
0
Ibeasley - March 6, 2014 at 3:39am
I dont like this at all apple
0
gamerscul9870 - March 6, 2014 at 3:54am
The mocking people others done all this time and you think apple is doing it now?
![Low-Cost MacBook Colors Were Originally Planned for M2 MacBook Air [Rumor]](/images/news/99984/99984/99984-160.jpg "Low-Cost MacBook Colors Were Originally Planned for M2 MacBook Air [Rumor]")
![Apple Seeds Xcode 26.3 RC 2 With Claude 4.6 Support [Download]](/images/news/99980/99980/99980-160.jpg "Apple Seeds Xcode 26.3 RC 2 With Claude 4.6 Support [Download]")
![Apple Watch Series 11 Now $299, 46mm Model Also at Record Low [Deal]](/images/news/99986/99986/99986-160.jpg "Apple Watch Series 11 Now $299, 46mm Model Also at Record Low [Deal]")
![Expired: Save $900 on Apple's 11-Inch M4 iPad Pro 2TB With Nano-Texture Glass [Deal]](/images/news/99982/99982/99982-160.jpg "Expired: Save $900 on Apple's 11-Inch M4 iPad Pro 2TB With Nano-Texture Glass [Deal]")
![11-Inch M5 iPad Pro Hits New All-Time Low at $799.91 [Deal]](/images/news/99962/99962/99962-160.jpg "11-Inch M5 iPad Pro Hits New All-Time Low at $799.91 [Deal]")
![11-inch M5 iPad Pro (1TB) Drops to All-Time Low of $1,449 [Deal]](/images/news/99924/99924/99924-160.jpg "11-inch M5 iPad Pro (1TB) Drops to All-Time Low of $1,449 [Deal]")
![Original AirTag Drops to All-Time Low Price of $17 [Deal]](/images/news/99856/99856/99856-160.jpg "Original AirTag Drops to All-Time Low Price of $17 [Deal]")
