Apple Launches iPhone Upgrade Event

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Posted May 9, 2014 at 9:31pm by iClarified

Apple has launched an iPhone upgrade event at its U.S. retail stores with increased trade-in values and heavy promotional efforts, reports 9to5Mac.

Specifically, Apple has sent out a memo to Apple Store staff instructing them to push upgrades to iPhone 4 and 4s users with increased trade-in values. The company has also started contacting customers by email and promoting the event with new signage in its retail stores.

The new signage reads:

"It’s a beautiful time for an upgrade.
You may be eligible for upgrade pricing on a new iPhone. And if you bring in your old iPhone to be recycled, you could get credit toward a new one. Ask us for details."

Employees have been told to check customer's eligibility, inform them about the iPhone Reuse and Recycling program, and push recently increased trade-in values for iPhone 4s and iPhone 4. Apple will offer up to $199 for an iPhone 4S and up to $99 for an iPhone 4. Depending on the device, a customer could upgrade to the iPhone 5S for $0.

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Tejaswi - May 10, 2014 at 5:48pm

What about iPhone 5 upgrade

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gamerscul9870 - May 10, 2014 at 5:57pm

They may be selling the 5 but 5c is an improvement though.

Steve - May 9, 2014 at 10:38pm

Is it also available Tmobile iPhones ?

gamerscul9870 - May 9, 2014 at 10:54pm

Any carrier my friend.

rupert3k - May 9, 2014 at 10:13pm

All three 5S's I received from telcos recently have been running 7.04 but I'm guessing apple probably has 7.1 stock somewhere in the pipe. Wish it was a bring your old 4 & get a tasty 6! A7 is amazing, can't wait for A8, A9, A10. Is A8 Apple TV console iOS gaming a given? Watch out Sony/MS!

gamerscul9870 - May 9, 2014 at 10:22pm

They can do better than sony. They have been the same sine ps2, as for microjunk oh god if apple can beat the worst os of all time, there is a high chance they can win for the iOS gaming. I hope they can do something wii u did.

Nope - May 9, 2014 at 9:34pm

And lose my jailbreak? No thanks.

gamerscul9870 - May 9, 2014 at 9:38pm

What's this jailbreak losing? The phone may not be updated to the latest iOS.

iOS 7.03 - May 10, 2014 at 1:18pm

I recently bought an iPhone 5s and it came with the iOS 6.03 on it which allowed me to jailbreak, so you may end up with a phone just like me and able to still jailbreak.