The iPad Accounted for 79.9% of North American Tablet Web Traffic in September 2014 [Chart]

The iPad Accounted for 79.9% of North American Tablet Web Traffic in September 2014 [Chart]

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The Apple iPad accounted for 79.9% of North American tablet web traffic in September 2014, according to the latest report from Chitika.

iPad users generated 79.9% of North American tablet-based Web traffic over the month of September 2014 - a share down from the 81% figure observed one year ago, but a gain of 1.9 percentage points since July 2014. Meanwhile, Amazon and Samsung tablets are, respectively, still the second- and third-largest sources of tablet Web usage in the U.S. and Canada after both posted slight quarter-over-quarter share drops over the study period.

To determine the distribution of web usage, Chitika sampled tens of millions of U.S. and Canadian ad impressions between September 1 - 30. Samsung tablets had the biggest year-over-year usage share gain at 0.9 percentage points. The next largest year-over-year share increases were posted Microsoft (+0.6%) and Verizon (+0.5%). Microsoft's data did not include the laptop-like Surface Pro models.

Amazon's Kindle Fire stayed stable at around 6.7%; however, the company is reportedly planning to refresh nearly its entire lineup for the holiday season which may drive some short term increases.

"With Amazon, Apple, Google, Sony, and other brands all overhauling one or more of their tablet offerings in advance of the 2014 holiday shopping season, the North American market remains tremendously competitive. We do expect the fallout from these developments to manifest themselves most dramatically directly following the Christmas holiday, but the usage share volatility that traditionally accompanies this time period means that early January may yield the most accurate picture of the post-holiday North American tablet ecosystem."

Take a look at the chart below...

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The iPad Accounted for 79.9% of North American Tablet Web Traffic in September 2014 [Chart]

wow! - November 8, 2014 at 6:35pm
I have a hard time believing the gap between the runner up to Apple this sounds like crap! I would believe Apple 60%,samsung20%,amazon15% so on.
bow! - November 8, 2014 at 6:37pm
You have a hard time evaluating the facts because you can't admit it! The only gap here is your sense in your gimmicks! Moving on!
TechnoGeek - November 7, 2014 at 6:28pm
Yes, I'm to blame.. I was the 1.1 percent that didn't use my IPad as much this year versus last. I'm so sorrrrrrry... lol
Poots - November 7, 2014 at 8:58pm
must be another hipster to be one to just own one for reading purposes.
TechnoGeek - November 8, 2014 at 9:05am
Hipster, is that what broke Az call those who can afford a quality electronic? I sue my IPad for work, business meetings, Sales presentations, checking my emails and enjoying the luxury of having the things that just works. What's your excuse Broke Joke?
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