Apple Puts Together 'Secret Team' to Explore Paid App Store Search Results

Apple Puts Together 'Secret Team' to Explore Paid App Store Search Results

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Apple has put together a 'secret team' to explore making improvements to the App Store, including charging developers for prominent placement, reports Bloomberg. It's unclear why the team is considered to be secret.

Among the ideas being pursued, Apple is considering paid search, a Google-like model in which companies would pay to have their app shown at the top of search results based on what a customer is seeking. For instance, a game developer could pay to have its program shown when somebody looks for “football game,” “word puzzle” or “blackjack.”

Apple apparently has 100 employees working on the project including many engineers who were previously on the iAd team. Leading the efforts is Apple VP Todd Teresi, the same executive who led iAd.

In addition to working on paid search, Apple is trying to improve how users browse the App Store. Efforts have not been underway for long and it's not known when any changes would be introduced.

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Apple Puts Together 'Secret Team' to Explore Paid App Store Search Results

johnparker - April 21, 2016 at 8:27am
There is an app called vshare which allows users to download premium applications for free. Now they have the latest version vshare pro. This app has a lot more features and very easy to use.
Jag - April 15, 2016 at 5:35pm
What ever shit they do, they should add try and buy feature..
Nic iphoneworx - April 15, 2016 at 2:26pm
I disagree with this allow the developers to keep the integrity of the best and most popular apps to remain at the top otherwise somebody could launch crap with a good placement which equals poor quality bad move Apple not everything is about money.
cart cellular - April 15, 2016 at 3:59pm
It said something about them paying people to promote their apps so it's clearly not about money.
paulMOGG - April 15, 2016 at 7:56am
Apple "it's a secret let's tell everyone "
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