The shipping plans suggest that two new iPhone models could be launched as soon as next month, pointing to a strategy shift as Apple attempts to regain its momentum in the smartphone market. The company hasn't previously announced different iPhone models around the same time. Apple's suppliers in Asia started mass-producing components in June for both a standard iPhone featuring a metal casing and a lower-cost version, people who work at those companies said.
While it was widely expected that Apple would unveil both devices on September 10th, the WSJ report provides a bit of confirmation that Apple plans to have both devices available for purchase shortly after their unveiling.
The iPhone 5S is expected to sport a fingerprint scanner, improved camera, 128GB of storage, and a new gold color. The iPhone 5C is expected to be a lower end plastic shell device that comes in a variety of color options.