February 21, 2024
Nokia and Microsoft Announce Partnership

Nokia and Microsoft Announce Partnership

Posted February 11, 2011 at 11:02am by iClarified · 9635 views
Nokia and Microsoft have announced a partnership in which Nokia will adopt Windows Phone as its primary smartphone strategy.

While the specific details of the deal are being worked out, here’s a quick summary of what we are working towards:

• Nokia will adopt Windows Phone as its primary smartphone strategy, innovating on top of the platform in areas such as imaging, where Nokia is a market leader.


• Nokia will help drive and define the future of Windows Phone. Nokia will contribute its expertise on hardware design, language support, and help bring Windows Phone to a larger range of price points, market segments and geographies.

• Nokia and Microsoft will closely collaborate on development, joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products.

• Bing will power Nokia’s search services across Nokia devices and services, giving customers access to Bing’s next generation search capabilities. Microsoft adCenter will provide search advertising services on Nokia’s line of devices and services.

• Nokia Maps will be a core part of Microsoft’s mapping services. For example, Maps would be integrated with Microsoft’s Bing search engine and adCenter advertising platform to form a unique local search and advertising experience.


• Nokia’s extensive operator billing agreements will make it easier for consumers to purchase Nokia Windows Phone services in countries where credit-card use is low.

• Microsoft development tools will be used to create applications to run on Nokia Windows Phones, allowing developers to easily leverage the ecosystem’s global reach.

• Microsoft will continue to invest in the development of Windows Phone and cloud services so customers can do more with their phone, across their work and personal lives.

• Nokia’s content and application store will be integrated with Microsoft Marketplace for a more compelling consumer experience.

This partnership was rumored for some time. Nokia has been unable to produce a rival OS to Android or iOS and the company in serious trouble. Do you think this partnership can turn things around for them?


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MZA
MZA - February 11, 2011 at 1:38pm
World is running on windows platform. Go google it.
MTS
MTS - February 11, 2011 at 1:59pm
I just Bing'ed it and it said FAILURE next to Microsoft. Even Bing knows this!
XTC
XTC - February 11, 2011 at 12:38pm
Its actually quite good. Think about this for a moment: if Nokia partnered up with Android, it would have meant the death of Windows mobile. But this way we would later have three competitors in the field and it would be in our better benefit.
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