Apple Adds 'Do Not Track' to Lion's Safari Browser

POST

MAIL

Posted April 13, 2011 at 8:06pm by Shalom Levytam

Apple has added "Do Not Track" to version of Safari that is bundled with Mac OS X Lion.

Do Not Track is a technology that enables users to opt out of third-party web tracking, including behavioral advertising. At present a user cannot opt out of many of the hundreds of tracking services and advertising networks; those that do allow opting out each require setting (and not deleting!) an opt-out cookie. Much like the popular Do Not Call registry, Do Not Track provides users with a single, persistent setting to opt out of web tracking.

According to the WSJ, the tool is included within the latest test release of Lion, a version of Apple's Mac OS X operating system that is currently available only to developers. The final version of the operating system is scheduled to be released to the public this summer. Mentions of the do-not-track feature in Apple's Safari browser began to appear recently in online discussion forums and on Twitter.

Unfortunately, major online-advertising networks have not yet agreed on how to honor the system.

Read More [via MacStories]

Apple Adds 'Do Not Track' to Lion's Safari Browser

Get the iClarified Daily Newsletter

Apple news, rumors, tutorials, price drop alerts, in your inbox every evening, free.

Unsubscribe at any time.

Alicia - April 14, 2011 at 9:13am

I would love this.... This is a welcome to the best operating system. Apple Rules. Two thumbs up.

NOman - April 14, 2011 at 1:52pm

Yeah lets opt out development and science - its all bad. Yeah right, if I could choose i would prefer to get ads targeted to my habits and interest - not just everyday random shit. That kind of advertising makes it actually useful for users too. And please dont say that you dont want to see ads at all - how would you know about the new iStuff v.5 if not trough ads and ads disguised as PR...