How the Apple Store Trains Employees

An article has been posted on FastCompany.com telling the story of an undercover reporter's experience while working at an Apple Store.

The article notes that the Apple Store does a great job of finding passionate employees that love Apple. They teach their workers not to be selling too hard but instead dispensing information.


Day one at my new job. Sporting white headphones, I am plugged into a computer watching Ridley Scott's awe-inspiring "1984" Macintosh ad, reviewing the company history, and getting pumped up about my new workplace. Like most of my coworkers, I'm already a loyal fan of the company, so starting this job will take my interest to the next level. I'm working as a Mac specialist at the Apple Store.