May 19, 2024
How Apple Kept the Verizon iPhone a Secret

How Apple Kept the Verizon iPhone a Secret

Posted May 25, 2011 at 1:57pm by iClarified
TechnoBuffalo reveals some of the precautions Apple took to keep the Verizon iPhone a secret until the very last moment.

According to the site's source, select Verizon staffers were entrusted with pre-launch CDMA iPhones two weeks before the official announcement. Four page NDAs (non disclosure agreements) need to be signed and faxed before taking possession of the unreleased handsets.

In order to prevent the device from falling into the hands of an unauthorized individual a unique protocol was developed which required staffers to text a secret PIN to a dedicated phone number every 12 hours. If the PIN wasn't sent in time the phone would have its functionality disabled.

In addition to those who got the privilege to test the device itself, select Apple Store employees were intrusted with field testing Verizon connectivity at retail locations as early as six months before the announcement.

No one was permitted to speak about the Verizon iPhone externally and even internally the word "iPhone" was never uttered; rather, the device was referred to by its codename, "ACME".

Read More [via MacRumors]

How Apple Kept the Verizon iPhone a Secret

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Comments (4)
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Walker - May 25, 2011 at 3:47pm
Sounds like a stupid waste of effort to me.
DacksMac - May 26, 2011 at 12:00am
Haha, right?!
Notch - May 25, 2011 at 3:35pm
Um, I recall there being zero surprises on launch day. We knew all, except if verizon was going to start capping data plans.
mz - May 25, 2011 at 5:28pm
lol for real
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