Apple Surprised Carriers With iMessage Announcement

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Posted June 6, 2011 at 11:36pm by Shalom Levytam

Apple did not inform carriers that it was planning to launch a new messaging service, according to Daring Fireball's John Gruber.

(A well-informed little birdie tells me that Apple’s phone carrier partners around the world found out about iMessages when we did: during today’s keynote.)

Built right into the Messages app, iMessage allows you to easily send text messages, photos, videos or contact information to a person or a group on other iOS 5 devices over Wi-Fi or 3G. iMessages are automatically pushed to all your iOS 5 devices, making it easy to maintain one conversation across your iPhone, iPad and iPod touch. iMessage also features delivery and read receipts, typing indication and secure end-to-end encryption.

Mobile phone carriers typically make a lot of money off their SMS services so they probably aren't too pleased about Apple's new service.

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Apple Surprised Carriers With iMessage Announcement

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Fernando - July 13, 2011 at 11:49pm

Please I wanna send picture help me I know this page is the best.

Solution - June 13, 2011 at 3:05pm

Well, it's time to stop paying for SMS. Imaging you pay for Internet monthly and additionally for every Email. Moreover, you pay to send an Email and recipient pays to receive it. Who likes this approach? We should have filed a class action suit long time ago!!!

Sajd - June 9, 2011 at 2:22pm

Ya era hora que apple tenga ese servicio para sus clientes.! :-) It was about time that Apple has that service to its customers.!

Rupinder khera - June 7, 2011 at 1:56pm

Well done ... Apple

Jupiter - June 7, 2011 at 10:11am

I can't wait for iMessage... I know it's like BBM, but thats all the Cackberry had... Now there is no reason to get a crackberry haha

Emrah aslan - June 7, 2011 at 11:16am

While BBM is exist, carries cant say anything to Apple..

bonez - June 7, 2011 at 9:09am

uh you do know that just cuz you have 20 apps in the multitasking bar doesnt mean you have 20 apps currently hogging memory, most of those apps become inactive after 10 mins. now it would be nice if they automatically removed the inactive apps! unless you have like 10 apps that constantly run like pandora, youre fine

iceblu121 - June 7, 2011 at 5:48pm

i didnt know that thats good to know tho is this FACT? that after a certain period of time they become inactive?

Zaid K - June 6, 2011 at 11:55pm

It's actually quite the contrary. Carriers would actually be pleased with Apple's announced. Almost all iPhone users have a text messaging plan. This means that these constumers will still pay for their iPhone texting plans but will actually send less text because of iMessage. Resulting in more money for the carriers due to sensing out less texts.

Mat - June 7, 2011 at 12:15am

and more data revenue when using on 3G

Neeraj - June 7, 2011 at 12:34am

Not 100% true. I am on AT&T and I dOnt have SMS plan since its optional. I will defiantly get benefit.

iceblu121 - June 7, 2011 at 12:48am

wait so does this mean when we send iphone to iphone or iphone to ipod,ipad. it wont count as a text message on att service? at all cant users then drop there text plan down to the smallest text plan? if u plan on texting mostly iphone users?

Mat - June 7, 2011 at 12:50am

Yes but do you really only have iPhone friends ?

iceblu121 - June 7, 2011 at 12:52am

@mat no this is true. i was just wondering how the whole thing worked i will most likely still keep my unlimited. have u changed ur data plan ? so u can get unlimited mobile to ANY MOBILE DEVICE

A. Sami - June 7, 2011 at 9:22am

I think it's a bit like bbm, do u have only BB friends..?!

Ephemerality - June 6, 2011 at 11:50pm

Considering it's basically the same as BBM, the carriers really shouldn't be too surprised that the service was created.

iceblu121 - June 7, 2011 at 12:49am

better then BBM i think .this actually shows when the user is typing to and from you which i think is like AOL instant messenger which is a really cool thing

Pepe - June 7, 2011 at 1:17am

You do know that BBM supports that right? It is a great alternative for BBM and I really hope it brings the "smartphone war" to a new height.

Vanja - June 7, 2011 at 3:00am

Sadly, BB right now seems like a 12 year-old kid that waves a sword somewhere in the corner... I hope they become a decent competition to Apple, Google and Microkia.

nash - June 7, 2011 at 9:26am

its like whatsapp but whatsapp is prob better because you can send to non iphone users too

t11chb - June 7, 2011 at 10:38am

I agree, they're only doing what PingChat & WhatsApp have been doing for ages, hardly going to make an impact on carriers

veeman - June 7, 2011 at 11:44am

hmm Think about it.. want iMessage buy an iPhone = carriers win $ want SMS cheap, buy SMS plan = carriers win $ want no SMS only? on iMessage = carriers win $ because each SMS no plan = more $ for carriers want choice and less $ out the door use iMessage and min SMS plan Unless you can BLOCK all SMS and use iMessage only.... Which isn't easy.. is it? - more IOS devices will use SMS/iMessage period.. more $$ in/out iMessage not unlike BBM Bottomline more IOS devices sold.