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Apple Told Intel to Slash Power Consumption or Lose Their Business

Apple Told Intel to Slash Power Consumption or Lose Their Business

Posted August 11, 2011 at 6:23pm by iClarified
Apple told Intel that it better drastically slash its power consumption or it would likely lose their business, reports the WSJ.

Intel is allocating $300 million to help encourage innovation in ultra-thin portable PCs that the chip maker calls Ultrabooks. These notebooks are meant to compete with devices like the iPad and MacBook Air.

Although, Intel is still providing processors for the MacBook Air, Apple put pressure on the company improve its power consumption, says Greg Welch, director of Intel's Ultrabook group. "It was a real wake-up call to us," he said.

While Intel may have delivered for this year's lineup. Apple has been rumored to be designing an A6 processor which could power its next generation notebooks.

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Apple Told Intel to Slash Power Consumption or Lose Their Business
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Notch - August 12, 2011 at 6:37pm
Apple is not close to trashing OSX sourcecode in favor or iOS. iOS is a different beast, and the chips are not compatible with both! Until OSX is dead, apple will need intel chips. When will ALL SOFTWARE for OSX get ported to iOS? Haha, never is closer than soon. When Adobe recodes for A6, that shows "soon".
nir-hus - August 11, 2011 at 7:22pm
The A6 for laptop makes sense as iOS and OS-X converge, Nir Hus
farpthor - August 11, 2011 at 7:58pm
Shshh, tool.
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