Sprint, the third-largest U.S. wireless carrier, plans to begin selling the device in mid-October under a deal with Apple for the next model, the iPhone 5, said the people, who wouldn't be identified because the plans aren't public. Becoming the country's only operator to offer the device with unlimited data service for a flat fee may help Sprint draw customers from AT&T and Verizon Wireless, which already carry the phone
"The advantage of unlimited is, it's cheaper for the big users," Peter Rhamey, an analyst at Bank of Montreal, said in an interview. The plans may draw other customers because "people don't like bill shock," he said. "Consumers will pay a premium for unlimited."
Apple is expected to launch the new device around October 7th. Pre-orders could start at the end of this month.