According to the book, Jobs nearly missed meeting Obama in 2010 because he wanted a personal invitation from the President. The standoff lasted for five days before Jobs relented and they met at the Westin San Francisco Airport.
"You're headed for a one-term presidency," he told Obama. He insisted that the administrator needed to be more business friendly and cited the ease with which companies could build factories in China unlike the U.S. where regulations and unnecessary costs make things difficult.
Jobs also criticized the education system in America, saying it was "crippled by union work rules."
"Until the teachers' unions were broken, there was almost no hope for education reform." Jobs reportedly proposed allowing principals to hire and fire teachers based on merit, that schools stay open until 6 p.m. and that they be open 11 months a year.
Finally, Jobs suggested that Obama meet for dinner with six or seven other CEOs who could help express the needs of innovative business. When the White House began adding too many names to the list of attendees, Jobs said that it was growing too big and that "he had no intention of coming." Exhibiting his notorious attention to detail, Jobs also complained the menu was far too fancy and objected to a chocolate truffle dessert. He was overruled by the White House which cited the president's fondness for cream pie.
Though Jobs was not that impressed by Obama, later telling Isaacson that his focus on the reasons that things can't get done "infuriates" him, they kept in touch and talked by phone a few more times. Jobs even offered to help create Obama's political ads for the 2012 campaign. "He had made the same offer in 2008, but he'd become annoyed when Obama's strategist David Axelrod wasn't totally deferential," writes Isaacson. Jobs later told the author that he wanted to do for Obama what the legendary "morning in America" ads did for Ronald Reagan.