Premiere Commercial for the Microsoft Surface [Video]

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Posted October 16, 2012 at 4:44am by Shalom Levytam

Microsoft has posted its premiere commercial for the Microsoft Surface entitled, 'Movement'.

It was directed by Jon M. Chu (DS2DIO, G.I. Joe: Retaliation, The LXD, Step Up 3D) and features choreography by Christopher Scott and Jamal Sims.

"From touch to type, office to living room, from your screen to the big screen, you can see more, share more, and do more with Surface."

"Movement" stars Daniel "Cloud" Campos and features some of the world's top dancers. You can find them in videos throughout DS2DIO -- YouTube's Dance Lifestyle Channel. To learn more, click here: http://bit.ly/JebFQl

Take a look below...

[via Cobi]

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Comments (22)

Comments are closed for this article.

ratGT - October 17, 2012 at 9:04pm

"Microsoft So You Think You Can Dance" - Coming Soon to a Theatre near you! -

Noman - October 17, 2012 at 5:17am

Any wild quess how long it will take someone to hack the Metrobrowser to support plugins such as Flash? Personally i think it will be done by Xmass. User should be able if wants to open rich content or not...

Romer Santos Silva - October 16, 2012 at 5:33pm

The thing is, it doesn't matter if it was in beta at the time of the keynote, if it wasn't ready, it shouldn't have been shown, it shows lack of preparedness and foresight by Microsoft. But still, that won't matter at all. What matters is if it's ready for the launch date. Then we'll see.

Simon - October 16, 2012 at 6:49pm

Exactly! Thank you.

Bad Apple - October 16, 2012 at 3:14pm

I am just rating the commercial here not the product it self, far better than anything Apple ever maid. So I guest the table won't be bad too.

Simon - October 16, 2012 at 2:50pm

Dude, it crashed during their keynote! LOL. Name one Microsoft product that has not blue screened on you!

Simon - October 16, 2012 at 1:55pm

They must have edited out all the blue screen crashes in post.

6italia0 - October 16, 2012 at 1:55pm

wow this is such an amazing tablet I can do so much more with than anything ive ever used, it blows the iPad right out of the water, this ad just shows how much better it is, just the fat that you can get a that clicks when you attach it demos extreme innovation, it doesn't matter that we don't have any idea what it actually does, its just better because its more expensive than an iPad and because microsoft said so lol

Ouz - October 17, 2012 at 8:29am

You know it's the same price of the new ipad. They both start at $499 ... Seriously, check this device out for real and see its specs, and you'll be blown. Or probably won't, but at least kinda admit its a decent device.

Dancing? - October 16, 2012 at 1:12pm

Can i dance like them if i buy this? They didnt showed one function on the tablet except the click...

Andreas - October 17, 2012 at 2:34am

Thank you. It seriously is. Like what else does it do?

jon - October 16, 2012 at 12:48pm

Is it just about Apple in this world? It is a good ad... I bet if this were an Apple one you would be much more excited.

joe - October 16, 2012 at 1:27pm

well you are commenting on a website that provides the majority of it's news and information about apple... so on this website yes it is an apple world.

full0ut - October 16, 2012 at 11:14am

LOL.. remind me a iTunes ad wanabe. Funny how microsoft is trying to be Apple.

2wii - October 16, 2012 at 9:21am

So I'm suppose to buy this product cause it makes a clicking sound? That's a very stupid advertising idea

SaSh72 - October 16, 2012 at 8:21am

And I'm supposed to buy this because ??

Timmy - October 16, 2012 at 7:39am

this could have great potential if Microsoft pull it off correctly. there are many pieces to the puzzle creating a successful device. Apple do extremely well at each piece which shows in their success. there are some Android devices that do well with certain parts of the puzzle but overall they lack compared to Apple and the iPad. this could be Microsoft's opportunity to really carve itself a good sized section in the tablet market.

Steve Wozniak - October 16, 2012 at 7:24am

What they trying to show in ad..? Features of their device..? Poor advert..!!

jp - October 16, 2012 at 7:23am

Boys and girls dancing but ... what does that pileup that you are holding?