Microsoft to Release 'Xbox TV' Device to Compete With Apple TV?

POST

MAIL

Posted November 21, 2012 at 10:58pm by iClarified

Microsoft is planning to release an 'Xbox TV' device that would compete with the Apple TV, reports The Verge.

We're told that the set-top box is part of a two-SKU strategy for Microsoft's next-generation of Xbox hardware that will be unveiled in 2013, with a release date ahead of the holiday shopping season. The device will run on the core components of Windows 8 and support casual gaming titles rather than full Xbox games typically found on a dedicated console. Although hardware specifications aren't fully locked down, we understand Microsoft will use a chipset to enable an "always on" device that boots quickly and resumes to provide near-instant access to TV and entertainment services.

When asked for comment, Microsoft made the following statement:

"Xbox 360 has found new ways to extend the console lifecycle by introducing controller-free experiences with Kinect and re-inventing the console with a new dashboard and new entertainment content partnerships. We are always thinking about what is next for our platform and how to continue to defy the lifecycle convention."

Analysts expect Apple to update its Apple TV device in March of 2013 and perhaps release an Apple Television by the end of 2013.

Read More

Microsoft to Release 'Xbox TV' Device to Compete With Apple TV?

Follow iClarified

Pedrogamer - November 23, 2012 at 12:58am

Perfect. I can't wait. What PCs have been able to do for years and same with the Xbox, they are now taking that same technology and bringing a simpler smaller design. For the guy that says 'whatever Apple does Microsoft will follow' doesn't know their technology. The technology in AppleTV has existed years ago. Metaphorically speaking, you're giving credit to a MiniCooper for making such a smaller car like they invented the car when cars have existed for so many years. I can understand now why Apple doesn't care about the Apple TV. There's nothing miraculous about it. I got it as a gift and to be honest, for the most part I find it useless. Just my opinion.

Reply · Like

odedoo1 - November 22, 2012 at 11:09pm

there is one thing that Microsoft is good at and that is writing code and the proof for that is that

Gunnar Cortes - November 22, 2012 at 12:06pm

If I can run XBMC on it, than maybe I might buy it

Noman - November 22, 2012 at 8:20am

Ofcourse they will - havent anyone noted that what ever Apple does successfully MS will follow? All the way from Graphical UI on OS....

Mod it - November 22, 2012 at 1:48am

If some 1 could mod it then in sell otherwise its going to be just like an Xbox

DodgerKing - November 22, 2012 at 1:02am

They already have it. It is the XBox

NoGoodNick - November 22, 2012 at 12:05am

MS is competing with Apple on all fronts, first with the surface vs. the clear winner in the tablet market, and again here for a product that Apple doesn't care about, and that it doesn't actually make any money on. Whoever comes up with these strategies?