Variety iPhone App Now Available

Variety, the premier source of business news covering the entertainment and media industry is offering readers non-stop access to the most compelling entertainment industry buzz via a new Variety iPhone App and online widget.

Developed using NewsGator content syndication services and RB Searchs' Zibb on Demand search engine, Variety can now deliver the most timely and credible news and analysis to its loyal followers whether they are at home, at work or on the road.

"Our audience includes some of the world's most powerful professionals and busiest stars, all of whom want information as and when it happens," said Neil Stiles, president and publisher of the Variety Group. "Our new Variety iPhone App and Variety Widget meet this need, giving us a competitive advantage, and offering our readers greater choice in a market with an ever increasing number of media outlets."


The Variety iPhone App is available now at the iPhone App Store, and the Variety Widget -- a web-based window that can be embedded in any website -- is available now on Variety.com. Anyone can grab the widget and incorporate it into a web page, including Facebook, iGoogle and MyYahoo. In addition to the speed of content delivery, the new services allow users to select only the content they are interested in, whether that's news, reviews, videos, photos or interactive tools.

"The media landscape is changing, and publishers are looking for creative ways to increase revenues while holding the line on costs," said Walker Fenton, general manager of NewsGator's media and consumer division. "Viral content syndication meets this need head on and, in the case of the Variety Widget and iPhone App, rides the world's relentless interest in movies and entertainment."

NewsGator servers drive content quickly and continuously to the iPhone App and Widget. The NewsGator Editor's Desk application provides control and customization directly to the media source, allowing Variety to edit its content feeds on the fly.

Content is generated through Zibb, the business-to-business search engine of Reed Business, which is the premier provider of business information to the world. Zibb generates content from across the entire Reed Business portfolio plus selected business-to-business Web sites. By filtering and organizing a combination of Web, blog, directory and B2B content, Zibb always provides the best results for business users.



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