"The story format for sharing life experiences is very exciting, because stories are the source of so much inspiration," said Jeff Holden, Founder and CEO of Pelago. "We deeply believe that people will, through the stories of others, find new and diverse opportunities for adventure and human connection in their lives that they otherwise would have missed. Whrrl v2.0 for the revolutionary iPhone and iPod touch makes it incredibly simple for people to capture and share the moments of their lives - fun, silly, crazy or otherwise - with anyone they choose, from any location, at any time."
Whrrl v2.0 stories are collaborative: two or more people who are physically together can "join" and contribute to the same story from their own iPhone or iPod touch, allowing a single experience to be expressed from multiple points of view. In addition, each story has its own unique URL that can be easily shared. After the real-world experience ends, the story may be edited by the participants via the Whrrl website and shared with others through Facebook, Twitter and email.