July 23, 2024
Facebook Reportedly Bringing 15 Second Video Advertisements to News Feed

Facebook Reportedly Bringing 15 Second Video Advertisements to News Feed

Posted July 30, 2013 at 8:25pm by iClarified
Facebook is planning to sell TV-Style 15 Second commercials sometime later this year, according to a Bloomberg report.

The largest social networking site, with 1.15 billion members could sell these 15 second advertisements for $1 million to $2.5 million a day, according to sources who asked to not be identified. The Ads would appear in news feeds and could help companies shift their some ad spending from the TV towards the internet.

Reportedly, users would see no more than three of the spots in the feed per day and advertisers would be able to limit ads based on age and gender. CEO Mark Zuckerberg has allegedly "pushed back" the date for these ads to start at least twice since it would turn off many users.

With Facebook, the idea would be to capitalize on the millions of users who actively check the site on a daily basis, including during the prime-time hours coveted by television advertisers. As of last quarter, 61 percent of Facebook members were using the site daily -- a number that has risen despite management predictions that it would decline.

“Every night, 88 million to 100 million people are actively using Facebook during prime-time TV hours in the United States alone,” Chief Operating Officer Sheryl Sandberg said last week on a conference call to discuss second-quarter results.

The move would surely step up competition with other social networking sites including rival Twitter, and even YouTube, which offers video advertisements and banners across its site.

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Facebook Reportedly Bringing 15 Second Video Advertisements to News Feed
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Comments (7)
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Jabs - July 31, 2013 at 1:52pm
Facebook needs to rethink this. It's a very bad idea. Just the thought makes me want to delete my account.
SirSabatoge - July 31, 2013 at 1:53am
Facebooks already dying without this
Annoyed - July 31, 2013 at 1:26am
Now this will kills Facebook. BORING!!
Kloip - July 31, 2013 at 1:10am
I will be the first to delete the fb app if they start playing some ad videos of crappy products.
rexology - July 31, 2013 at 12:26am
This is not necessary. It's overkill, Facebook is already drowning in ads. A 15 second video advertisement with the additional sponsored ad which is irrelevant to me? No thank you.
John Kimble
John Kimble - July 30, 2013 at 10:20pm
The beginning of the end for facebook
Anthony L
Anthony L - July 30, 2013 at 9:32pm
I will be deleting my Facebook if that was too happen its getting out of hand with all the adds everywhere
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