Like Mozilla's Firefox, Miro is built by a non-profit organization, the Participatory Culture Foundation (PCF). Miro has received financial support from many notable individuals and organizations including: Mozilla, Mitch Kapor, Skyline Public Works, Surdna Foundation, Knight Foundation, and hundreds of individual users.
"We're not just trying to make a successful product, we're hoping to push the entire online video industry towards open standards," said Nicholas Reville, Executive Director.
"I love Miro because it just works, no other video on the web is like that," said John Lilly, COO of Mozilla and a PCF board member. "Miro represents a great blend between a web application and a desktop application."
"The future of Internet TV is too important to belong to one company. Internet TV needs to live atop something open and free, the way that the Web lives on top of the open and free Firefox browser. That's why Miro is licensed under the GPL, the gold standard in open/free licensing, meaning that anyone can take Miro and run with it, improve it, sell it, or give it away." said Cory Doctorow of boingboing.net and a PCF Board Member.
Miro includes a built-in guide listing more than 2,700 free channels of online video. Users can subscribe to any channel with a single click, can rate channels, and get recommendations. Like podcasting, once a user subscribes, new videos in each channel will be downloaded automatically. Miro boasts more HD content than any other online video tool.
Miro's launch comes at a crucial time in the fight for open media. Net neutrality, media consolidation, and Digital Rights Management (DRM) are all causing controversy online. Miro comes down firmly on the side of openness.