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Apple Tops Dell as the Most Desired Brand for Desktops

Apple Tops Dell as the Most Desired Brand for Desktops

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Apple has expanded its brand dominance this year, topping Dell for the first time as the most desired brand for desktops, reports Parks Associates. Apple is also the top brand for tablets, laptops, smartphones, home networking routers, MP3 players, and streaming media devices (Apple TV).

“Apple topped the list of intended brands for desktop purchases for the first time this year,” said John Barrett, director, Consumer Analytics, Parks Associates. “In 2011 and 2012, Dell was the top desktop brand, but Apple has displaced it, making Apple now the most popular brand across even more key CE categories.”

Top-Five Intended Brands for Desktops:
1. Apple
2. Dell
3. HP
4. Acer
5. Asus

Most Popular Brands Among Tablet Shoppers:
1. Apple
2. Amazon (Kindle)
3. Samsung
4. Microsoft (Surface)
5. Acer

Top Brands for Streaming Devices:
1. Apple TV
2. Roku
3. Buffalo
4. D-Link (Boxee Box)

More details can be found in the 2013 Holiday CE Purchase Intentions report linked below.

Read More [via Sean]

Apple Tops Dell as the Most Desired Brand for Desktops

iOS 7 - December 5, 2013 at 5:01pm
I don't believe the Apple TV is more popular then the Roku
Fukran John - December 5, 2013 at 5:19pm
Agree with you. Its a fake report. How come apple top in wireless devices too ? This is funny. Its again as usual paid and promoted by Apple at least to show that they are the best among others even though they are not in reality. Pathetic marketing by apple and iSheeps love it ;)
Fukjohn Rah - December 5, 2013 at 9:03pm
As said befire, you're jealousy crap is paid by samsuck as they once paid for negative htc reviews, I can easily see why your company tops apple as best top copier and idea theif yet they pass it down as their ideas, samsheeps love helping them stay alive and keep this this way just because they want to be use yet they can't wake up in reality to educate themselves over what is happening, so deal with it mother humper! Have a nice day!