AT&T to Drop Price of iPhone Service Plan by $10?

AT&T may drop the price of the entry iPhone service plan by $10 when the new iPhone debuts next month, according to TheStreet.com

There is a "strong possibility" that AT&T will drop the entry-level price to $59 from $69, says Cote Collaborative analyst Michael Cote, an industry pricing strategist. The announcement, he said, will probably accompany the launch of the new iPhone on June 8, during Apple's World Wide Developers Conference.

The price cut would underscore the pressure AT&T and Apple are under to boost iPhone sales. AT&T needs a way to reach beyond its core iPhone customers to people who might find it too expensive. Meanwhile, Apple may be looking to push iPhone sales beyond AT&T and toward other players like Verizon


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