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Apple Captured 45% of the U.S. Smartphone Market in 2013

Apple Captured 45% of the U.S. Smartphone Market in 2013

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Apple captured 45% of the U.S. smartphone market in 2013, according to The NPD Group's Mobile Phone Track. The market grew 21% in 2013 with more than 121 million smartphones sold; however, sales weakened in Q4 with unit growth of just 10% year over year.

The majority of growth in 2013 came from prepaid devices which grew 68 percent and accounted for 29 percent of the smartphone market, up from 14 percent in 2011. Postpaid device sales dropped to 71 percent share after growing less than 10 percent in 2013.

Sales growth was highest amongst consumers making less than $30,000 per year. Consumers in that bracket accounted for 31% of all smartphone sales. Sales growth amongst affluent consumers with over $100,000 in income slowed to 4%. Affluent consumers accounted for 23% of sales in 2013, down from 31% in 2011.

One-third of iPhone buyers were among the more affluent consumers, where Apple accounted for 65 percent of the sales. However, the share of iPhone volume among these consumers fell from 44 percent in 2011 to 33 percent in 2013. iPhone sales grew 64 percent among lower income customers, under $30,000, but that segment accounted for just 20 percent of total 2013 iPhone sales. The largest income demographic for Samsung was the under $30,000 consumer, which accounted for 35 percent of all Samsung sales, double the percentage of sales that went to the most affluent customers.

“With the fastest growing segments of the industry in the lowest income demographics, both Apple and Samsung face challenges in 2014,” said Stephen Baker, vice president of industry analysis at NPD. “For Samsung this demographic is likely to be the most competitive segment of the market in 2014 and they have a very high dependency on sales here. Apple has the opposite problem of gaining share in the fast growing entry-level market while still maintaining its position as the dominant supplier to affluent consumers.”

Apple Captured 45% of the U.S. Smartphone Market in 2013

Apple Captured 45% of the U.S. Smartphone Market in 2013

Fukjohn Rah - February 22, 2014 at 12:49pm
Yeah persuade where they got new features every damn time.
K - February 21, 2014 at 9:15pm
I wonder where Tony is, oh yeah, dragging an article to flatter and attempt to convince us over galaxy after all those other times commenting unprepared. More like gaylaxy and the article proves it.
Tony - February 23, 2014 at 7:43am
K - I'm here. Galaxy you mean. At least the company makes sense what the heck is a iPad what u wear on ur pussy. Apple has no relations with electronics. Android makes more sense cause it's a robot. IPhone is for little girls with full gay colourful colours. IShit 6 the new shit phone. S5 will put the 5s to shame
K - February 23, 2014 at 3:01pm
No, I clearly meant gaylaxy because you always glue yourself here trying to be mister know it all every damn time which is your only strategy to fighting back, think you have so many fans, think again dumbass, all you want is something you want to believe the way you want it, want it to be better, how about buying a mega, charge it up shoving it in your ass and see if the processor is running like the a7. Samscum has no relation with ideas, if apple doesn't have relations with electronics, how can you prove this, "Designed by Apple in California, Assembled in U.S."? Android's a robot of shit, owning an android trash an makes sense, which I do and there's your android, price of shit looking after apple which I always throw the eaten ones in it, no wonder they follow apple 24/7. Galaxy is for samsheeps who want a big damn screen and not worry about specs. Samshit s5 is the new wannabe of last year like his father s4, which will always end up in a chain of attempts and losses, when was the last time they ever succeeded because the shipments post only involved bringing phones across the sea. The only shamesung s5 will put up is the biggest loser.
scott1453 - February 21, 2014 at 7:40pm
Sad to see Motorola's share decline and Samsung's increase. HTC can't die soon enough.
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