What Men and Women Want From a New Phone [Chart]

POST

MAIL

Posted March 9, 2014 at 6:28pm by Shalom Levytam

A Nielsen survey looks at the key features of mobile phones that appeal to both men and women, which aren't always the same.

Globally, while more men gravitate toward tech-savvy mobile phone attributes like operating system (48% men vs. 41% women), battery life (48% vs. 44%), screen size (38% vs. 34%) and processor speed (41% vs. 31%) when shopping for a new device, more women are influenced by price (72% women vs. 67% men), service contract terms (27% vs. 25%) and camera capability (32% vs. 30%).

Mashable and Statista have compiled the Nielsen data into a nice chart which can be seen below.

Take a look. Do you agree with their findings?

Read More [via Mashable]

What Men and Women Want From a New Phone [Chart]

Get the iClarified Daily Newsletter

Apple news, rumors, tutorials, price drop alerts, in your inbox every evening, free.

Unsubscribe at any time.

PerpetuallyBlue - March 10, 2014 at 2:40pm

Sounds good to me. I have that now except the $10 a month.

Apple stated - March 9, 2014 at 11:55pm

By the way contract terms are 90% on my book. As in no contract terms!

King Rollo - March 9, 2014 at 7:36pm

Look at the charts, basically they want the same.. Stupid poll..

Dave - March 9, 2014 at 6:44pm

So the girls care more about $, design and camera. Seemed pretty obvious without a survey.

gamerscul9870 - March 9, 2014 at 6:37pm

I'm a guy and I prefer a phone getting credit like awards and surpasses anyone else in anything, even if it means how less megapixels are for overall a great picture.