Walter Isaacson Says Steve Jobs Would Have Liked Beats Deal [Video]

Walter Isaacson Says Steve Jobs Would Have Liked Beats Deal [Video]

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Walter Isaacson, the author of the Steve Jobs biography says that the Apple co-founder would have approved of the $3 Billion acquisition Apple formally announced Wednesday.

Isaacson argued that Steve Jobs and Jimmy Iovine shared a love of music, and Jobs would have loved to add Beats' 'cool' factor to the company. "It feels like part of the DNA," he told CNBC on Friday in an interview.

"Steve was all about music," Isaacson said. "He and Jimmy Iovine totally bonded on this. There was a long, long period where Jimmy Iovine was riding shotgun with Steve, to get music companies to go ahead and be part of this iTunes store and the whole Apple ecosystem."

Isaacson also agreed that Tim Cook "is bringing in talented people who have an artistic sensibility," with hires like Angela Ahrendts.

"Steve was the one who brought the art, the beauty—the liberal arts as he would say—to the technology," Isaacson claimed.

Do you think Steve Jobs would have approved of an Apple-Beats acquisition?

Read More via Fortune

Welcome to reality - June 1, 2014 at 11:51pm
I don't understand... who cares what Steve Jobs would have liked? He's dead, time to move on.
Nat - June 2, 2014 at 1:59am
Exactly, why should he worry about the new iOS if we still have jailbreak for the old icons! better yet why should people continue to gimmick like this if they have nothing better for a strategy or realize how apple is not dead today?
Steve jobs - September 14, 2014 at 9:07pm
Try to understand.
Krapatis - May 30, 2014 at 6:03pm
IOS 7 isn't bad at all because we have jailbreak, so technically he would be proud of this as mich as beat acquisation unless apple would be doing bad which they aren't.