Apple Acquired BookLamp Startup Back in April for $10-$15 Million

Apple Acquired BookLamp Startup Back in April for $10-$15 Million

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Apple acquired BookLamp, the Idaho based startup that is the 'Pandora for books', back in April. A source close to the deal says Apple purchased the company for anywhere from $10 to $15 million. The service mysteriously disappeared back in April.

"Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans."

BookLamp's Book Genome Project was its most popular product, which would recommend books to users based on an analysis of the text and previous ratings of other books. Apple could implement BookLamp's technology to help improve iBooks with better search, recommendations and more.

At Apple's Q3 2014 earnings call, CEO Tim Cook noted the company has been aggressively acquiring companies in an effort to bring more talent to Apple.

Just recently, Amazon announced its own kindle unlimited subscription for $10 a month, which let customers access over 600,000 titles.

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Apple Acquired BookLamp Startup Back in April for $10-$15 Million

JuergenWest - July 28, 2014 at 1:23am
This entire comments section should be deleted by the moderator.. Where you? Sleeping?
Official Moderator - July 28, 2014 at 2:09pm
Well, I was until you woke me up, jerk! Now go get me an Egg McMuffin before I ban you from the forum!
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Johnny - July 26, 2014 at 3:10am
another mind buying move by AssApple.
Blah - July 26, 2014 at 4:15am
Shut the f#ck up if you can't comment anything useful with your brain in your as$.
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