September 28, 2023
Apple Asks Microsoft to Stop Airing Laptop Hunter Ads?

Apple Asks Microsoft to Stop Airing Laptop Hunter Ads?

Posted July 15, 2009 at 11:36pm by iClarified · 8337 views
Microsoft Chief Operating Officer, Kevin Turner, says Apple legal demanded that Microsoft stop airing its Laptop Hunter ads.

Turner recounted the events surrounding this demand during his Worldwide Partner Conference keynote

I pulled this out of my Sunday newspaper. I have an old habit because I came from retail looking at the Sunday tabs and circulars that are in newspapers. This is straight out of my paper last Sunday. This is a comparison out of a leading electronics retailer that you can get a 13.3-inch Macbook for US$1199 from that retailer. Guess what. That same retailer, you can get the same PC with more RAM, a bigger hard drive, and almost a three-inch bigger screen for US$649. What an incredible opportunity.

And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.

And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)

I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.

This is out of last Sunday's paper, the Apple tax. It's getting out. And when we put Windows 7 in there, which we've got coming out in October, what an incredible opportunity for us to fight back. And it feels really good to be on the offensive here. And we know we've got plenty of work to do. We don't have it all figured out. But I want you to know, ladies and gentlemen, we're doing stuff and we're in the game and continuing to take some of these hard market share opportunities head on and compete because it's a test of will, as I said.

And we're going to showcase this opportunity of Windows simplicity, choice, value, and partners. And stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores this fall. Stay tuned, just stay tuned. (Applause.)

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R00B0y - July 17, 2009 at 2:39am
I switch to MAC after I bought the gen one iPhone, and I'll "NEVER" go back to the M/S again.. I am "forced" to use a Windows PC at work but other than at work, I'll never spend a dime on M/S products again... I've had my 15" MAC Book Pro for nearly 2 years and its still running the same image of OS that it came with when I received it.. not a single virus, not a single piece of malware.. not a single problem PERIOD! M/S need to look at how OS X works ... not just because its a better more reliable OS but because it works how "you" work. Windows makes you change how you work to suit "it" ... OS X just works period. To make a stronger point.. since I have been bringing my MBP into the office I have converted 35% of the other techs (who were previous hard core M/S uses ... to the MAC way) and I'll do all I can to convert the rest.. no pressure.. I just show the the MBP and let the OS do all the talking! Its easy.. load up 9000 photos and scroll effortlessly through them all in full screen.. then watch all the PC guys whimper and cry.. As for "lauren" in the ad.. you can keep your crappy HP.. you'll regret every second of your electronic life the minute you turn on that crappy M/S loaded HDD.... good luck you're gonna need it lady!
rmdvrs - July 16, 2009 at 5:35am
If everything about mac's are true then why did they ask them to stop airing the commercials. Could it be because people ignorant or not would rather spend less money at first and the commercials would force mac to start selling their stuff at more decent prices. People don't generally think that far ahead so by the time a mac retains its value people are already on their second or third PC. I guess I'm just not cool enough to afford a mac.
Jay - July 16, 2009 at 9:45am
Because its slander!
rmdvrs - July 16, 2009 at 1:54pm
Check a law dictionary. It's not slander. It's competition.
Tony - July 17, 2009 at 6:38pm
I beive the 'askinbg of airing the ads" is true, for a good reason. Since Apple did lower the price accross the MB lines, those MS is no longer correct (just the old ads), Apple just letting them know about the not-correct information. I am sure Apple is not scare of those ads, JUST BECAUSE!
Franc - July 17, 2009 at 11:28pm
I guess it would be OK if MS would stick to the price issue only, but they go on with stupid comments like ´For me Mac is just about aesthetics and not computing power´. As you start adding on antivirus, Roxio/Nero for doing some so-so video editing, editor, etc, the price comparison becomes much closer (or even favor Apple, based on what I´ve bought for both Mac and MS). So, their add is misleading customers.
Ramses - July 16, 2009 at 5:12am
yeah right 2 months if you are moron. and with mac you do not have even a second, you are full of ... you know what right after you purchase mac Go Microsoft bite that greedy apple !
Mike - July 16, 2009 at 12:38am
Yeah...except the difference is, in 2 months time Lauren's PC will be full of spyware and her drive fragmentation will be so bad that she'll be scratching her head wondering why her new computer is so slow and crashing. Then she'll wish she spent the extra $150 and purchased a computer with a real operating system and hardware built specifically for it. Sure you can buy a PC for less than $1000...big deal. I'll just throw my money in the paper shredder and save myself a trip to the store before I'll give Microsoft another dime.
kameko - July 16, 2009 at 12:52am
yawn. another brainless mac-centric twit pattering on about malware/viruses etc etc. its not that hard to NOT get them on your pc. i have a macbook, 1 pc running windows xp and another running vista. all 3 of them are running stable and virus/malware free. seems like only crazy macbook users are the ones getting these imaginary viruses all over their imaginary pcs.
Mike - July 16, 2009 at 1:13am
Yeah... that must be why within my circle of friends... the only computers I am reformatting on a yearly basis, for reasons listed above, are PC's. I have 3 Macs and 2 PCs...and every time I'm on one of the PC's I think to myself "do people really use these things day to day?" Gawd... I'd pull my hair out. But if you'd prefer to use crap to save yourself a few dollars...go ahead.
James - July 16, 2009 at 1:13am
You're such an apple homer. Once apple takes more share of the market, the hackers will make spyware,virus, trojans for the macs too. I just bought a pc laptop with these specs for only $675 including tax and shipping. AMD Turion(TM) X2 Dual-Core Mobile Processor RM-75 (2.2GHz, 1MB L2 Cache) 3GB DDR2 System Memory (2 Dimm), 250 GB HD,ATI Radeon(TM) HD 3200 Graphics 16.0" high definition display. With specs like that, how much would a mac cost? At least double the price. Only computer illiterate people get spyware,virus, or trojans. Since you don't know how to protect yourself against those then go buy a mac.
yiyopr - July 16, 2009 at 1:20am
Its actually pretty easy to get viruses/malware in vista. All you have to do is leave your computer powered on (the hackers will do the rest). Disk fragmentation is also a big issue, after a year the computer will start going slow as hell (I've seen this happen first hand). PCs looses resale value pretty quickly, you could pay $800 now, and in a year you would be lucky to get $100 bucks selling it. You could buy a macbook for $1,199 and in a year sell it for $800 bucks easy (I've done this myself), so the macbook really ends up costing $400 bucks. From my standpoint macs are cheaper in the end, they don't loose resale value that easily.
James - July 16, 2009 at 1:31am
Resale value? Are you kidding me? I buy a PC with the same specs of a Mac for half the price. After two years, I buy another PC. You can resell and buy another and resell and buy another one. But guess what, the specs on my computer will be 2X better then yours. Anyone with computer knowledge will know you can get more bang for your buck buying a PC. Plus, windows aren't the only OS that runs on PCs. Ever hear of linux?
yiyopr - July 16, 2009 at 2:28am
James, your really stupid aren't you, am I going to have to run the numbers by you. Mac: $1199 bucks, PC counterpart $800 bucks. Mac on ebay after a year: $800, PC counterpart on ebay after a year $300-350. Mac: $1199-$800=$399, PC counterpart $800-$350=$450. Do you understand now, this is resell value, the ability to resell the product after a period of time maintaining as much of the money as possible. These are not made up numbers, these are real numbers from my experiences. On the long run you would be saving money buying a mac and reselling it in the future as compared to buying a PC and reselling it in the future, they don't maintain a good resell value. More bang for your buck BUYING A MAC. Period.
kameko - July 16, 2009 at 3:16am
yiyopr: or you know, i could just easily upgrade my pc to have even MORE bang for my buck. can i do the same with all the parts in an imac? meh, you can enjoy your subpar specs and self-imposed feeling of superiority of spending way too much for something you could have gotten much cheaper for. honestly, pro-mac people are just so sad.
James - July 16, 2009 at 3:31am
I like how you inflated the price of the PC. Numbers are real? More like you pulling them from your ass. Apple store macbook at $1199 with specs: 13-inch: 2.26GHz Intel Core 2 Duo 2GB Memory 160GB hard drive You said a mac at $1199 with a pc equivalent is $800. Give me a link to dell,hp,gateway, or any other pc site that sells their pc at $800 with those specs. If you can then I will say I'm stupid and shutup. And if you can't you come back on here and say you're stupid. Your numbers are real? Run the numbers again, I think the calculator on your mac is broken.
DigiHead - July 16, 2009 at 9:10am
yeah, thats because you don't see more than your 3 pc's. But if work as an pc technician and see hundreds every month and all with same problems - slow, spyware, crashing etc then you will see a difference. I don't say mac is flawless, but if we compare how satisfied you are on mac or on pc with vista, then only thing what comes into mind is - microsoft is crap!
Digihead - July 16, 2009 at 9:14am
I heard this (macs will have a viruses soon etc) 3years ago - still nada! and you can't stupidly compare inches for screen, ram, and size of hdd - mercedes and kia are both cars, with comparable wheel sizes and other properties, just everybody knows that kia is crap!
Chad - July 16, 2009 at 10:19am
James, why don't you list the specs? If you hump PC's day in and day out then look them up and list them. Your probably not going to be able to. If you do the processor will not be as powerful. But also add in that a PC is heavy as hell, louder, and comes with 6,000 things/apps you just don't need. I mean don't get me wrong, I would love 60 free hours of AOL. Keep ranting that you can save $400 James. How about you buy a Kia and I buy a Mercedes and we see which one breaks down first. As the old saying goes, you get what you pay for. In this cause with PC's you get DDR2 RAM, slower HDD's, and a worse screen.
James - July 16, 2009 at 11:15am
Like I said previously, computer illiterate people who do not know how to protect their pc should buy a mac.
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