November 27, 2022
Apple Asks Microsoft to Stop Airing Laptop Hunter Ads?

Apple Asks Microsoft to Stop Airing Laptop Hunter Ads?

Posted July 15, 2009 at 11:36pm by iClarified · 8218 views
Microsoft Chief Operating Officer, Kevin Turner, says Apple legal demanded that Microsoft stop airing its Laptop Hunter ads.

Turner recounted the events surrounding this demand during his Worldwide Partner Conference keynote

I pulled this out of my Sunday newspaper. I have an old habit because I came from retail looking at the Sunday tabs and circulars that are in newspapers. This is straight out of my paper last Sunday. This is a comparison out of a leading electronics retailer that you can get a 13.3-inch Macbook for US$1199 from that retailer. Guess what. That same retailer, you can get the same PC with more RAM, a bigger hard drive, and almost a three-inch bigger screen for US$649. What an incredible opportunity.

And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Well we'll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.

And you know why I know they're working? Because two weeks ago we got a call from the Apple legal department saying, hey -- this is a true story -- saying, "Hey, you need to stop running those ads, we lowered our prices." They took like $100 off or something. It was the greatest single phone call in the history that I've ever taken in business. (Applause.)

I did cartwheels down the hallway. At first I said, "Is this a joke? Who are you?" Not understanding what an opportunity. And so we're just going to keep running them and running them and running them.

This is out of last Sunday's paper, the Apple tax. It's getting out. And when we put Windows 7 in there, which we've got coming out in October, what an incredible opportunity for us to fight back. And it feels really good to be on the offensive here. And we know we've got plenty of work to do. We don't have it all figured out. But I want you to know, ladies and gentlemen, we're doing stuff and we're in the game and continuing to take some of these hard market share opportunities head on and compete because it's a test of will, as I said.

And we're going to showcase this opportunity of Windows simplicity, choice, value, and partners. And stay tuned, because we're going to have some retail stores opened up that are opened up right next door to Apple stores this fall. Stay tuned, just stay tuned. (Applause.)

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R00B0y - July 17, 2009 at 2:39am
I switch to MAC after I bought the gen one iPhone, and I'll "NEVER" go back to the M/S again.. I am "forced" to use a Windows PC at work but other than at work, I'll never spend a dime on M/S products again... I've had my 15" MAC Book Pro for nearly 2 years and its still running the same image of OS that it came with when I received it.. not a single virus, not a single piece of malware.. not a single problem PERIOD! M/S need to look at how OS X works ... not just because its a better more reliable OS but because it works how "you" work. Windows makes you change how you work to suit "it" ... OS X just works period. To make a stronger point.. since I have been bringing my MBP into the office I have converted 35% of the other techs (who were previous hard core M/S uses ... to the MAC way) and I'll do all I can to convert the rest.. no pressure.. I just show the the MBP and let the OS do all the talking! Its easy.. load up 9000 photos and scroll effortlessly through them all in full screen.. then watch all the PC guys whimper and cry.. As for "lauren" in the ad.. you can keep your crappy HP.. you'll regret every second of your electronic life the minute you turn on that crappy M/S loaded HDD.... good luck you're gonna need it lady!
rmdvrs - July 16, 2009 at 5:35am
If everything about mac's are true then why did they ask them to stop airing the commercials. Could it be because people ignorant or not would rather spend less money at first and the commercials would force mac to start selling their stuff at more decent prices. People don't generally think that far ahead so by the time a mac retains its value people are already on their second or third PC. I guess I'm just not cool enough to afford a mac.
Jay - July 16, 2009 at 9:45am
Because its slander!
rmdvrs - July 16, 2009 at 1:54pm
Check a law dictionary. It's not slander. It's competition.
Tony - July 17, 2009 at 6:38pm
I beive the 'askinbg of airing the ads" is true, for a good reason. Since Apple did lower the price accross the MB lines, those MS is no longer correct (just the old ads), Apple just letting them know about the not-correct information. I am sure Apple is not scare of those ads, JUST BECAUSE!
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