Barclaycard's free game developed the Waterslide campaign that launched with an iconic TV ad at the end of 2008, and has been downloaded more than 2 million times. Its dominated the global download charts and is currently no.1 in 57 countries, including America, the UK, Germany, Canada, France, Spain and Japan.
Dare has developed the iPhone game concept and worked with FISHLABS, as mobile technical developer, to bring the concept to life. The TV ad fired up the public's imaginations and the game lets you experience the waterslide for yourself as it snakes around a cityscape.
"We had high expectations regarding Waterslide Extreme based on our throughout positive experiences with ad games", explains Michael Schade, CEO of FISHLABS Entertainment GmbH. "We are pleasantly surprised that Waterslide Extreme went through the roof."
"With over 16 million engagement minutes to date and thousands of reviews, interest in the waterslide campaign has really peaked again and we are thrilled", says Paul Troy, Head of Advertising and Sponsorship, Barclaycard, Twickenham, Britain.