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Former GM CEO: Apple Should Steer Clear of Making Cars

Former GM CEO: Apple Should Steer Clear of Making Cars

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Dan Akerson, the former CEO of General Motors, says Apple should steer clear of making cars, reports Bloomberg. Akerson suggests that working on automobile electronics would be a better move for the company.

Last weekend, both the WSJ and Reuters reported that Apple has huge team working in secret on an electric, self-driving vehicle.

“I think somebody is kind of trying to cough up a hairball here,” Akerson said in a telephone interview. “If I were an Apple shareholder, I wouldn’t be very happy. I would be highly suspect of the long-term prospect of getting into a low-margin, heavy-manufacturing” business.

Akerson said the car industry is harder than people think with many regulatory and safety requirements. “A lot of people who don’t ever operate in it don’t understand and have a tendency to underestimate,” he said. “Look at the margins of an iPhone versus a car,” said Akerson. “I’d rather have the margins associated with the phone and produce” 74.5 million devices, like Apple did last quarter.

Interestingly, Akerson notes that he would have been willing to give up the electronic operating system and entertainment system to Apple. “I would’ve signed it over” to Apple, he said. “I’d have turned over the infotainment and interconnectivity of every GM car.”

“They’d better think carefully if they want to get into the hard-core manufacturing,” he said referring to Apple. “We take steel, raw steel, and turn it into car. They have no idea what they’re getting into if they get into that.”

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Former GM CEO: Apple Should Steer Clear of Making Cars

Vang - February 20, 2015 at 6:15pm
Running scared of a little competition. Haha. He didn't turn shit around. Took a bailout. Fucken shitbag.
atari - February 19, 2015 at 5:50pm
Apple CEO to GM CEO: When we stop being the most successful company in history and need a government bailout to keep the economy alive, we'll call you!
Dave Vangina - February 19, 2015 at 11:27am
just imagine what happens when car bends or when you touch it in wrong way, i can see Akerson point
Samurakaostar - February 19, 2015 at 9:17pm
Just imagine how much careless job that is in order for that to happen. I can see logic being any less used here.
JollySonX - February 19, 2015 at 8:08am
Id be happy with a self drive car from Apple as long as they allow me to change Siri's name LOL
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