April 13, 2024
Apple Watch Retail Sales Pitch Leaked

Apple Watch Retail Sales Pitch Leaked

Posted March 4, 2015 at 12:07am by iClarified
Apple's retail sales pitch that employees will use to sell the Apple Watch to customers has been leaked by 9to5Mac.

The site obtained documents that reveal Apple will focus on 'three key features' of the smartwatch and plans to encourage buyers to upgrade or switch to new iPhones. Apple apparently believes that "many customers have already decided they want an Apple Watch" and plans use the watch to "position the benefits" of purchasing a compatible iPhone.

Many customers have already decided they want an Apple Watch. With the right questions and the APPLE Steps of Service, you can make great Apple Watch recommendations that suit both personal style and lifestyle.

Employees are encouraged to listen to customers and to try and pick up cues to find out what they really care about.

What does your customers already know?
Listen for cues that reveal what they care about. Then highlight the ways Apple Watch will add value to their life.
● What interests you most about Apple Watch?
● How do you see yourself using Apple Watch?
● Tell me about who this is for - is it for yourself or someone else? Is there a special occasion?

Apple employees are also told to recommend that customers without an iPhone switch now so they will be ready for the Apple Watch when it arrives.

Is their iPhone compatible (iPhone 5 or later)?
If not, position the benefits of upgrading to one that is. Discover what they love about their iPhone now. Then highlight how Apple Watch would enhance that experience.
● Tell me about how you use your iPhone.
● Do you have a favorite feature of iOS 8?
● Do you use any health or fitness apps on your iPhone?
Encourage customers who don't use iPhone to switch now so they're ready for Apple Watch later.

To help customers pick a watch model and band that will best suit them, employees are also instructed to ask them about their personal style.

What's their personal style?
Discover your customer's needs, tastes, and material preferences.
● Are you looking for a watch that's more casual or formal?
● Would you like additional bands to suit different occasions?
● Do you prefer metal or leather bands?

Notably, the three key features of the smartwatch to be touted by Apple are: "Health and Fitness", "New Ways to Connect" and "Timekeeping". These same features were highlighted during the Apple Watch unveiling.

Apple is set to ship the Apple Watch in April; however, it has yet to reveal which countries will get the device first. Cook told employees at an Apple Store in Germany that they would get the device in April and it's believed that Canada, Australia, France and the U.K. will be among some of the first launch countries.

Apple is holding a 'Spring Forward' media even on March 9th at which it should provide more details. Please follow iClarified on Twitter, Facebook, or RSS for updates.

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Apple Watch Retail Sales Pitch Leaked

Apple Watch Retail Sales Pitch Leaked

Apple Watch Retail Sales Pitch Leaked

Apple Watch Retail Sales Pitch Leaked
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Comments (9)
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stevenlacross - March 4, 2015 at 2:06pm
Of course they should focus on those 3 things, it wouldn't make sense to focus on stuff like, do you like to listen to music while holding your watch up to your ear? Or would you like to watch movies on this 1 inch display? Or do you like being able to walk through a crowd and get your watch stolen easily?
areilly111 - March 4, 2015 at 12:46pm
"Hi if like to buy an I watch." , "oh I'm sorry sir but your iPhone 4s will not work with it Would you like to upgrade.", "ha nope I'll just get a android phone and choose from the hundreds of different watches."
Anthony - March 4, 2015 at 3:25pm
Or you can get a Job and upgrade from Archaic technology like the rest of the first world. Hey, Android users are used to getting phones for $1.00 with a contract... I don't blame you for getting mad, but, I don't think Apple is a good fit for you son... Android people with shallow pockets and dry bank accounts always have something to complain about when it comes to upgrading. But Apple fans are too technology hungry and are too well off financially to stay lurking in the shadows with an obsolete device. lol- You never hear an Apple fan complain about money..... #AppleNation #Fact
areilly111 - March 4, 2015 at 9:56pm
lol im not mad. ive been using apple products since the start. why would i upgrade for a watch when the 4s does all i need it to do (pair with my ipad). the watch is prob goina be pretty bad anyways. its a watch if you want something to tell time and change whats playing on your phone. pull out your phone
gamerscul9870 - March 4, 2015 at 10:04pm
Yes, but what about owning a new product that does more than time when wearing it, besides if you have no way of getting the notifications from your pocket when it doesn't vibrate or make a sound, the watch will alert you, plus the watch time styles is made to customize time the way you want it than just one look for the iPhone so...
JollySonX - March 5, 2015 at 3:53pm
I like the idea of not having to take my phone out of my pocket, I cycle a lot and would be nice to use my watch to change music and reply to a simple text, as I live in the uk it's always mostly raining and wouldn't want to get my phone soaked. And as for not upgrading from the 4s, there's more than a fancy option for the Iwatch on the l8er phones, to start with 5ghz wifi, which is a gr8 help to me at home and work
Walt W.
Walt W. - March 4, 2015 at 11:54am
And if all else fails, offer them our "special" blend of Apple flavored Kool-Aid.
Kathy - March 4, 2015 at 12:32pm
I would be interested if the I watch was waterproof and used either solar power or was an automatic rewind. If not I do not see much use for a watch that you have to plug in every day to charge.
iProService - March 4, 2015 at 7:06pm
It's a digital watch, not analog, so can't possibly rewind. However kinetically produced energy would be a great feature. Currently it must be charged nightly.
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