Reuters Poll Finds Few Interested in Apple Watch

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Posted March 16, 2015 at 2:41pm by iClarified

A recent poll from Reuters found that 69% of Americans were not interested in buying the Apple Watch. However, the poll also found little awareness of the watch. Despite being taken after Tim Cook's second presentation on the device, only half the respondents had heard news of the device in the last few days.

Notably, 13% of survey respondents who did not own an iPhone said they would consider buying one in order to purchase an Apple Watch.

Over half the respondents in the poll (52%) believed that smartwatches are a 'passing fad'. 25% said they were interested in buying the Apple Watch, 69% said they were not interested, and 6% said they were unsure.

46% percent of respondents said that the Apple Watch had a “cool factor” but just 29% said they were more interested in buying Apple's smartwatch than another brand's.

Ipsos surveyed 1,245 Americans online between March 9 and March 13. The data was weighted to reflect the U.S. population and has a credibility interval of plus or minus 3.2 percentage points. For poll details see: polling.reuters.com/#!response/TM499Y15/type/smallest/dates/20150309-20150313.

The Apple Watch goes up for pre-order on April 10th and will ship on April 24th. Please follow iClarified on Twitter, Facebook, or RSS for updates ahead of the launch.

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Reuters Poll Finds Few Interested in Apple Watch

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ZeroEmission - March 17, 2015 at 10:24am

I would be interested in it if wasn't just an assessory to the phone. If it could be used as a phone without needing to have the iPhone i would be first in line. Apple how may things do you want me to carry iPad, iPhone, and the watch. Whats next? I always have my iPad with me and would have perferred a standalone watch phone like the LG GD910 (best watch phone I ever owned) that could push notifications to it.

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gamerscul9870 - March 17, 2015 at 10:57am

You could just strap the iphone to your wrist and jailbreak it to work like the watch, but what's next you ask? There's a car they are making. I hope this isn't going to be another one of your 2-in-1 ideas (like you mentioned with the watch wanting to act as iphone), but hey, for a standalone product, I don't mind. I may be buying the Apple watch to and the car. Perhaps the watch can control the car.

ZeroEmission - March 17, 2015 at 12:53pm

I think apple needs to look at what Samsung did with the Gear S. Most people don't know but the Gear S can be used as a standalone phone. If you have it paired with a Samsung phone you can use all of its functionality even if you leave your phone home. If you pair it with a iPhone some of the functionality is removed like being able to store contacts. The same limitations exists if you use it as a standalone phone. I'm waiting for Samsung or some hacker to correct this and I'll go back to what I like best WATCH/PHONE.

gamerscul9870 - March 17, 2015 at 8:32pm

Doesn't matter what possibilities Apple watch can do. All that matters is I can control the iphone like turn on/off things, change song, and maybe do projects with it.

paulMOGG - March 16, 2015 at 11:28pm

Obviously not been out of the U.S. And for sure not to Asia haha !

igorsky - March 16, 2015 at 6:19pm

Assuming that the 25% who are interested are iPhone users (since you have to have an iPhone to use the Apple Watch), that means around 18 million people interested in a product that hasn't been released yet. Good job, Reuters.

I wonder... - March 16, 2015 at 3:27pm

I'm curious if a poll like this existed before the introduction of the first iPhone. It would be interesting how many thought a fancy touchscreen cell phone was "cool", but passing fad.

I Wonder No More - March 16, 2015 at 4:02pm

IPhone was NOT the first fancy Touchscreen cell phone. There are many smart touchscreen cell phones prior to the original iPhone.

gamerscul9870 - March 16, 2015 at 4:12pm

What about how revolutionary they were prior to iphone?

I wonder - March 17, 2015 at 2:15am

The Apple Watch isn't the 1st smart watch either so what's your point? And if you re-read my comment I stated "Firsf iPhone", not first fancy touchscreen. #youfail

dk2013 - March 16, 2015 at 3:05pm

"we mind our own business", says the guy posting on a western website.