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Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]

Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]

Posted September 29, 2016 at 3:43pm by iClarified
There are more customers planning to buy Apple AirPods than planning to buy the Apple Watch Series 2, according to survey by Bank of America Merrill Lynch.

12% of U.S. consumers surveyed say they intend to purchase AirPods. This is a very bullish sign for Apple, says BAML. "12% of the US installed base could lead to up to an incremental $3bn in revenue."

Customers who didn't show interest in AirPods cited the adequacy of their current headphones (56%) and cost (40%) as reasons for their lack of interest.


Notably, the survey found more customers were planning to purchase AirPods than Apple's smartwatch.

"Only a small portion of respondents own the Watch Series 1 and only 8% of respondents intend to buy the Watch Series 2."

Are you more excited about Apple AirPods or the new Apple Watch? Let us know in the comments!

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Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]

Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]
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Comments (13)
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zapyaboogy
zapyaboogy - March 17, 2017 at 7:19pm
sdfgsdg
Ching Cheung
Ching Cheung - September 29, 2016 at 10:13pm
For those isheeps that do not understand what airpods is, it is just a bluetooth earphones, airdrop is just a bluetooth, apple pencil is just a stylus. Apple called it their own way, so to make you think they have just invented a new technology.
Great!
Great! - September 30, 2016 at 12:15am
You are proving to everyone that YOU do not understand what Apple has created. The Airpods have a special Apple-developed chip that works over and above the Bluetooth that it uses as transport with Apple iPhones. If you pair them with other Bluetooth phones then it will use plain Bluetooth. Otherwise, with iPhones you get the special abilities!
Ivaylo Nikolov
Ivaylo Nikolov - September 30, 2016 at 6:30am
It is interesting what a non iSheep person like you doing in a site like iClarified? Please go somewhere else to prove you intellectual qualities ...
Mang Domeng
Mang Domeng - September 29, 2016 at 6:52pm
If you go to the gym most of the people there use bluetooth earphones. Wires bother them when they do their exercise. So there's a valid point of loosing the stereo jack. Motorola is doing the same, instead of lightning they use micro usb-c. It is not only Apple who is ditching the old stereo jack port. And soon others will follow.
gamerscul9870
gamerscul9870 - September 29, 2016 at 7:53pm
It's no surprise many will follow. I've read this article saying how the jack will be obselete in the next decade, and I say we all should move forward like this. I can't wait for real wireless charging that will actually have distance away from the charger.
Lakh
Lakh - September 29, 2016 at 6:15pm
I would totally buy the pods but not in white. Why would Apple not make them in Black. They would blend in more in black then being a eye sore in white. It was no brainer. I guess as we all know Apple they needed to save black for next iteration of Air Pods next year. One thing for sure, since Apple made Bluetooth headsets called Air Pods , a lot more people will buy these. Cause when Apple does something the whole world pays attention.
gamerscul9870
gamerscul9870 - September 29, 2016 at 7:52pm
What's wrong with spraying them black? We've seen other products done even as a way to replicate more expensive versions. To me, I like it just fine even if I did want black.
Chip
Chip - September 29, 2016 at 6:01pm
Haha looks like they like the idea after all no headphones jack take that suckers of talking about how bad it is without it haha.
Ching Cheung
Ching Cheung - September 29, 2016 at 4:09pm
For those apple that do not understand what airpods is, it is just a bluetooth earphones, airdrop is just bluetooth, apple pencil is a stylus and so on...they called it their own ways, so to make you think they have invented new technology Lolzzz
Ching Cheung
Ching Cheung - September 29, 2016 at 4:21pm
If you dont believe me try to use those things without turning bluetooth on, or turn bluetooth off while you are using it
Confused reader
Confused reader - September 29, 2016 at 5:40pm
I'm trying so hard to understand your point...
gamerscul9870
gamerscul9870 - September 29, 2016 at 7:50pm
His point is to see how many he can attempt to brainwash. @Ching 1. When something is named differently it's because it's based on how it works differently so this already proves your 'argument invalid. 2. If you think you're so smart about that, then why don't you compare the two based on functions. 3. Did you even watch the keynotes showing off how differently the products work? Apple Pencil with its tip works with the display in order to draw faster than the pressure sensitive pen which has been proven that Apple Pencil surpasses this, as for the EarPods, it's probably NFC in which all you have to do it hold them near the iPhone you want to connect it to and boom, connected without Bluetooth! LAWLOLAWLZZZZZZZZZ
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