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Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]

Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]

Posted September 29, 2016 at 3:43pm by iClarified · 19276 views
There are more customers planning to buy Apple AirPods than planning to buy the Apple Watch Series 2, according to survey by Bank of America Merrill Lynch.

12% of U.S. consumers surveyed say they intend to purchase AirPods. This is a very bullish sign for Apple, says BAML. "12% of the US installed base could lead to up to an incremental $3bn in revenue."

Customers who didn't show interest in AirPods cited the adequacy of their current headphones (56%) and cost (40%) as reasons for their lack of interest.

Notably, the survey found more customers were planning to purchase AirPods than Apple's smartwatch.

"Only a small portion of respondents own the Watch Series 1 and only 8% of respondents intend to buy the Watch Series 2."

Are you more excited about Apple AirPods or the new Apple Watch? Let us know in the comments!

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Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]

Customers Are More Interested in Apple's AirPods Than the Apple Watch [Survey]
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zapyaboogy
zapyaboogy - March 17, 2017 at 7:19pm
sdfgsdg
The Iz
The Iz - October 3, 2016 at 1:57pm
Both are dumb. Now cry about that comment.
Ching Cheung
Ching Cheung - September 29, 2016 at 10:13pm
For those isheeps that do not understand what airpods is, it is just a bluetooth earphones, airdrop is just a bluetooth, apple pencil is just a stylus. Apple called it their own way, so to make you think they have just invented a new technology.
Great!
Great! - September 30, 2016 at 12:15am
You are proving to everyone that YOU do not understand what Apple has created. The Airpods have a special Apple-developed chip that works over and above the Bluetooth that it uses as transport with Apple iPhones. If you pair them with other Bluetooth phones then it will use plain Bluetooth. Otherwise, with iPhones you get the special abilities!
Ivaylo Nikolov
Ivaylo Nikolov - September 30, 2016 at 6:30am
It is interesting what a non iSheep person like you doing in a site like iClarified? Please go somewhere else to prove you intellectual qualities ...
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