Angry Customer Smashes Over $50,000 Worth of Product in Apple Store [Video]

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Posted September 30, 2016 at 4:38pm by Shalom Levytam

Check out this video of an angry customer smashing over $50,000 of iPhones and other products in an Apple Store in Dijon, France.

The customer was reportedly upset that Apple refused to honor his warranty for two years as required by EU law. He can be seen calming smashing iPhones with a steel ball in the video below.

After leaving the Apple Store, the customer was detained by mall security and he was eventually taken into police custody.

Take a look at the video footage below!

[via iPhonote] [via 9to5Mac]

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Comments (57)

Comments are closed for this article.

Blackapino - October 3, 2016 at 7:08pm

I'd make him pay for EVERY device that was broken, damaged or otherwise unusable to the Public. I bought my iPhone6 and then switched to the 6+ all with in the 2 years and would expect it to be about $220 trade-in since the Phone is 2 years old.

gamerscul9870 - October 3, 2016 at 3:36pm

Maybe that's why it's called a deal. Maybe it's a phone trade-in. Maybe the phones released a year ago are getting cheaper because new models.

clown - October 3, 2016 at 1:33pm

Those are retail prices anyways who knows the real true cost

Exactly - October 3, 2016 at 1:12pm

the customer is always right - [exits room quietly]

iphone229 - October 3, 2016 at 4:47am

Savage

RobertsH - October 3, 2016 at 12:35am

So many angry people on this board and in the Apple Store. If he smashed 15 phones and one MacBook Air, the actual loss to Apple was about 15 x $500 + (1 x $1000) — or about $8500, which is a long way from $50,000. Exaggerative headlines are not journalism.

ShadowOne - October 3, 2016 at 11:18am

Actually he smashed more than just those iphones and the macbook air. Look at the background and you'll see 4 smashed imacs as well so apparently the guy started smashing things way before the video was recorded.

SpeakLogic - October 2, 2016 at 6:49pm

that's pocket change for them. They have around 200 Billion in cash reserves, seriously no sympathy for Apple!! Customers lives matter!!!

gamerscul9870 - October 3, 2016 at 12:58am

There is sympathy for the company that continues to shape our lives and is one of the most life saving ones I consider. Company lives matter to. They care about me all the time because I show how much ai care about them!

Anthony Thompson - October 2, 2016 at 3:31pm

WhereTF were the Police?

SayingWhatEveryonesThinking - October 2, 2016 at 3:29pm

After paying for his crime, this guy will later purchase a Samsung...and it will explode in his pants.

Billy - October 2, 2016 at 9:08pm

As a result, that will cause him no harm.

clown - October 2, 2016 at 2:09pm

I agree should in Jail.

clown - October 2, 2016 at 1:14pm

They have to prove the JB was the cause the of problem. Just like when you modify your vehicle. If they can not prove that your modifications caused the problems they have to fix it. The documents can claim what ever they want, . They have to legally fix a vehicle , if they can not prove your modifications caused the problems . They would and should loose a court case if they can prove it.

Kornmehl - October 2, 2016 at 1:55pm

Not to throw his ass in jail, they don't have to prove anything.

take it to the man - October 2, 2016 at 8:26am

I'm so unhappy with my ford focus. its only got 90,000 miles on it and the dealership won't give me my money back. I'm gonna smash every car on the lot. sounds stupid anyway you look at it.

clown - October 3, 2016 at 3:54am

99,000 better then getting LEMON

gamerscul9870 - October 1, 2016 at 11:50pm

I'm on the same level with you JulieJ. I'm still pleased based on my experience and the customers like me like they express helping like it's that Important.

iamdash - October 1, 2016 at 11:45pm

i totally agree with you PaulieP...i love apple to the bone...but we customers aint pleased anymore, stock holders matters i guess

gamerscul9870 - October 1, 2016 at 4:11pm

I disagree with you. Go ahead and call me a sheep, but I actually once tried AppleCare with a bricked phone replacement and it all worked fine. If Apple could care less, it defeats the purpose of having a Genius Bar to begin with, or to be clear, Apple employees who help walkthrough the way their products are used. I even once tried to reset my security questions and even that worked out too and if it wasn't for scheduling a call from Apple support, I would have been stuck from spending money on my account for the rest of my life.

clown - October 1, 2016 at 2:55pm

The fact this continued what appears for some length of time is bizarre. There is a time to be polite and not polite. They security should have clearly intervened, unless the person appears to be known and bitter.

Adam - October 1, 2016 at 3:48am

No biggie, either 1) the store has insurance, 2) they aren't broken and/or unrepairable. If the store burned down, it would not matter. Apple has billions.

clown - October 1, 2016 at 12:25am

That fact they allowed it to continue is simple upsurd

Chayce - October 1, 2016 at 1:50am

Apple teaches you not to respond to violent actions, and do not interfere unless physical harm is caused to yourself or someone else. You are to call security and police and let the leaders handle it until back arrives. They don't care about the devices, they are insured. They only care about the wellbeing of their employees and customers.

Geancarlo204 - September 30, 2016 at 11:59pm

This is clearly fake!

Juan111 - September 30, 2016 at 11:29pm

My Goodness in my country this guy would have been beaten so hard! just seconds after the first iPhone being broken! its amazing seeing apple employees just watching without doing nothing to stop him! Even the mall security are so polite! hahaha I just can't stop imagine the same scenario here!!

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