December 14, 2024
Apple Drops to Fifth Place in Chinese Smartphone Market [Report]

Apple Drops to Fifth Place in Chinese Smartphone Market [Report]

Posted February 18, 2017 at 5:43pm by iClarified
Apple has dropped to fifth place in the Chinese smartphone market behind domestic vendors Huawei, Oppo, Vivo, and Xiaomi, reports Canalys.

For the full year of 2016, China reached 476.5 million smartphone units shipped, an 11.4% increase. Shipments in the fourth quarter were 131.6 million, the highest single quarter ever.

Canalys research shows that, in 2016, Huawei took the top spot in the market with 76.2 million shipments, a small lead ahead of runner-up Oppo with 73.2 million units, followed by Vivo in third place at 63.2 million units. The smartphone market recovery was driven by several factors. Leading domestic manufacturers Huawei, Oppo and Vivo invested heavily in new product and channel developments.


Canalys Research Analyst Jessie Ding said “In 2016, the top three brands were competing with new product launches, go-to-market strategies and brand building. Also, their flagship products started to contribute to a much larger part of their total shipments and created a halo effect for the rest of the portfolio, like Samsung and Apple.”

Xiaomi shipped 51.4 million units, a 21% decline year over year and its market share decreased from 15.2% in 2015 to 10.7% in 2016. Apple shipped 43.8 million units in 2016, a year over year decrease of 18.2%.

"China and Hong Kong are still the hardest-hit areas in Apple's global top ten market. This directly led to a 7.0% decline in global shipments compared to 2015." Ding commented, “This year, the outlook remains bleak for Apple to get its China performance back to its heyday of 2015. As with consumers in other developed markets, China’s consumers are awaiting the 10th anniversary of the iPhone with very high expectations.”

Read More



Apple Drops to Fifth Place in Chinese Smartphone Market [Report]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments (4)
You must login or register to add a comment...
Thoune
Thoune - February 20, 2017 at 4:46pm
It was all about the camera of the phone
D4xM4Nx
D4xM4Nx - February 19, 2017 at 5:05am
Doesn't mean much that Apple lost some spots against cheap phones AND a nationalist government always open to corruption.
radfan957
radfan957 - February 19, 2017 at 1:11am
I am not surprised...
Kirkley Dean
Kirkley Dean - February 18, 2017 at 8:28pm
Apple does things to slowly to compete in the Chinese market.
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Where to Download HomePod Firmware Files From
Where to Download macOS Sequoia
AppleTV Firmware Download Locations
Where To Download iPad Firmware Files From
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS