March 30, 2023
Apple Fires Engineer After Daughter's Video of iPhone X Goes Viral

Apple Fires Engineer After Daughter's Video of iPhone X Goes Viral

Posted October 29, 2017 at 9:09pm by iClarified · 37825 views
Apple has fired an engineer that worked on the iPhone X after a video of the device taken by his daughter went viral.

Brooke Amelia Peterson published a vlog about a week ago which covered a day of shopping and pizza with her parents at the Apple cafeteria. The video had about a minute of footage showing the iPhone X. Her father paid for the meal using Apple Pay and let Peterson handle the smartphone briefly.

After making it to YouTube's Trending list, the video was pulled without explanation. Now, in a tearful video posted to her channel, Peterson reveals that Apple fired her father.

"Apple asked me to take it down and I took it down right when they asked me to because I respect Apple. I had no idea that this was a violation. He takes full responsibility for letting me his iPhone X. Apple let him go. At the end of the day when you work for Apple it doesn't matter how good of a person you are, if you break a rule, they have no tolerance."

The video came well after Apple had unveiled the device, offered hands-on access to the press, and allowed numerous YouTubers to post video reviews with the iPhone X. The firing of Peterson's father seems like an incredibly harsh move. A suspension may have been more appropriate.

Do you think Apple should have fired the engineer? How does this reflect on your opinion of Apple? Let us know what you think in the comments.

You can watch both videos below...

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Himanshu Patel
Himanshu Patel - October 31, 2017 at 8:38pm
actually, Apple Inc. is right. employees have to follow policy or else whats's the use of policies. you cannot take these things casually.
Ivan Himboski
Ivan Himboski - October 31, 2017 at 12:49pm
If you’re considering working for Apple Inc., make sure you do your homework first. You’ll find lots of examples of how Apple devalues its employees. The problem is, for every engineer they fire for whatever reason, there are ten more with stars in their eyes about the prospect of working there. If you’re creative and need the support of your company when you take risks, consider working somewhere else. Having worked there and at other high-tech firms, I decided to leave. I’m not bitter, it was my choice, but you should know that the culture there is very political and employee-unfriendly. If they make you an offer and you accept it, just remember to keep your mouth shut and ‘stay in your lane.’
Ericsworld - October 31, 2017 at 6:26am
This is all coordinated to promote the phone. Let's not forget about the insident with the Iphone 4 left at a bar in San Jose!
TiestoMuzik - October 30, 2017 at 11:02pm
Raas al Ghul
Raas al Ghul - October 30, 2017 at 9:53pm
A company needs to be strict, yes the phone has had its unveiling and their are hands on videos but those are when Apple has allowed. By firing the engineer they setting a example to the rest of the employees.
Usman Shafqat
Usman Shafqat - October 30, 2017 at 9:39pm
Its a WRONG action taken against an employee, what a RAT company apple is, i was a great fan for APPLE but now, I am so shameful for this company. Go to the hell, "APPLE"
Makisig72 - October 30, 2017 at 4:55pm
That's a good video actually to promote the iPhone X...
Look+in+the+mirror - October 30, 2017 at 4:13pm
You just online bullied a girl, you are an evil internet troll or stupid, or both.
Junior - October 30, 2017 at 8:07pm
Your life must be so sad what a bitter person you are
TiestoMuzik - October 30, 2017 at 11:08pm
I agree, she sounds like a stupid idiot. I love posting youtube videos, i have no subscribers but i just love it. Shut up.
Blood - October 31, 2017 at 1:24am
PaulieP HAHAHAHAHA....I’ll enjoy listening to your “over the top” opinion, as I remove each of your eyes with my teeth. HaHaHaHaHaHaHa...,,sorry, was my response over the top? Well, free speech right?
Pitty - October 31, 2017 at 1:11pm
Hmm ur dad must be not treating u well. I’m sorry
Pauliep - November 1, 2017 at 9:40pm
Your parents must not have taught you to obey rules on the workplace. That girl still won't take full responsibility. She said again and again in apology video "my dad takes full responsibility" and yeah right she doesn't post to get fans. At the end of her apology video she even says "see you all again in my next vlog." Those who disagree, I hope you don't have children oh and also you're blind as F'ck
Get Real haters
Get Real haters - October 30, 2017 at 4:11pm
I agree with her - a lot of hateful keyboard bullies. Geesh. Let's not over think this. Simplest answer is usually correct. He knew he was under NDA, but he figured it was to keep SECRETS. So, once Apple released keynote video all about the iPhone X & many, many, official YouTube & news outlets had all kinds of official info & videos about the iPhone X - he figured, oh ok now it's public no big whoop. Metaphor: You are planning a surprises birthday party & giving the person paid tickets to Hawaii. All are sworn to secrecy. The surprise party happens, & the tickets are given. Now, the tickets are for December. But, now the daughter of one of the givers posts a clip about a Hawaii vacation her dad went on - ohh look at the scenery it's beautiful. BOOM - you violated not talking about Hawaii - GTFO here!
Luis Mora
Luis Mora - October 30, 2017 at 3:04pm
Every action has a consequence the father signed documents of confidentiality the daughter knew better now most people don’t want responsibility for anything I think that’s wrong
Me, myself and I
Me, myself and I - October 30, 2017 at 1:32pm
When you sign a confidentiality agreement, you know that until it’s official release date, you cannot share any kind of info nor post into social media anything about the device. It was innocent and it was an awesome dad moment but when you signed that document, they have the right to enforce the rule. You don’t become one of the biggest companies in the world by not being strict on their privacy policies. Not to mention that this is just one employee. Can you imagine how many times they have to deal with leaks?? Apple is a great company to work for. Best believe if Samsung actually had something worth leaking and it did, that person would be fired immediately. No questions asked.
Juggernaut - October 30, 2017 at 12:10pm
He signed an NDA, he gave his daughter a phone under the NDA knowing it would create advertising income, views and followers for her channel.
truth be told
truth be told - October 30, 2017 at 11:18am
If that employee was black gay or muslim they'd of not been fired let's just keep it 100 percent honest here. Apples rules are different for some.
Dan - October 30, 2017 at 3:49pm
Have to agree 100% with you... people r just so fuck1ng sensitive an politically correct these days...
Pauliep - October 30, 2017 at 10:42pm
It's the same for everyone! That's just a racist comment if I ever heard one. Trying to start shit are we? Haha
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