Apple to Discontinue iPhone X When New Model Launches Later This Year [Report]

Apple to Discontinue iPhone X When New Model Launches Later This Year [Report]

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Apple is reportedly planning to discontinue the iPhone X later this year; rather than keep it around at a lower price when the new model launches, according to KGI Securities analyst Ming-Chi Kuo.

iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X's price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model. Additionally, to sell iPhone X at a lower price may have a negative impact on shipments of the new 6.1" LCD iPhone in 2H18. Thus, we estimate iPhone X will reach end-of-life (EOL) around the middle of 2018.

Later this year, Apple is expected to introduce three new iPhones: a 5.8-inch OLED model, a 6.5-inch OLED model, and a 6.1-inch LCD model. These models are all expected to feature Apple's notched design and TrueDepth camera. Kuo says that after these devices launch, Apple's 'real super cycle' will kick in.

It's believed that the new 5.8-inch OLED model will remain at a $999 price point while the 6.5-inch OLED model will cost around $1099. The 6.1-inch LCD model should come in a bit cheaper at around $650 to $750.

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[via MacRumors]

Apple to Discontinue iPhone X When New Model Launches Later This Year [Report]
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iSheep - January 24, 2018 at 5:39pm
Baaa baaa baaaaad Apple.... Lol suckas!!!
D4xM4Nx - January 23, 2018 at 9:52am
This is typical 'analyst' bullshit! Sometimes they're right, sometimes not. Next.
TheDean - January 23, 2018 at 12:15am
Jobs would never have gone on this path. Having X on top of the 8+ shows how unfocused Apple has become. Not to mention offering a non-expandable iMac Pro that costs more than a car and blow the CURRENT mac pro out of the water. Apple used to be very certained and focused in its offerings, giving confidence to its customers that what they buy, is best-in-market for at least the next 3 to 5 years.
Phil Hurrle
Phil Hurrle - January 22, 2018 at 6:18pm
I want 95% trade in value for my X, from Apple towards a new one. (Damnit)
Well... - January 22, 2018 at 6:25pm
lol, don't you know anything about Apple? They make these phones for about 20% what they sell them for, why would they give you 95% back?
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