Apple Executives Talk iPhone on Golf Cart Ride Around Apple Park [Video]

Brian Tong has shared a video interview with various Apple executives while on a golf cart ride around Apple Park.

It's a first-ever ride-along interview with Greg "Joz" Jozwiak and members of the iPhone team at Apple Park! We'll talk about iPhone history, the cameras, artificial intelligence, and the ecosystem. Then "Joz" talks about his favorite iPhone moment, how Apple approaches the camera, and his Top 3 iPhones ever!


Some of the executives interviewed include Kainann Drance (VP iPhone Product Marketing), Alok Desphande (Camera Software Engineering), Anand Shimpi (Hardware Technologies), Della Huff (Photos and Camera Product Marketing), and Greg Joswiak (SVP Product Marketing).

Here are some key quotes from the interviews...

On the Evolution of the iPhone's Camera:
"It's remarkable... from the first one but even just the past few years, the acceleration... let's say iPhone 11... introduced the ultrawide camera... fast forward to today... 48 megapixel camera with iPhone 15... enables that 2x Optical focal length... software advancements in computational photography... smart HDR, deep Fusion, portrait mode... night mode" – Kainann.

On Creative Possibilities and User Experience:
"We're normally thinking about how we can push the quality in photos and videos to the next level but also how we can give you new creative possibilities and experiences... give you all that power but make it simple to use" – Alok.


On Technological Innovation and AI:
"Silicon's a many-year-long process... first neural engine was a dual core design... fast forward to today with A7 Pro you've got a 16 Core Design... nearly 60 times more compute... very well optimized for running generative AI" – Anand.

On the Power of the Ecosystem:
"One thing that we take a lot of pride in in the Apple ecosystem is the seamless integration between hardware and software... that seamless integration of hardware and software is only possible because of the seamless integration between so many teams at Apple" – Della.

Joz's Reflection on the iPhone's Impact:
"Every time I even think that the iPhone is as perfect as it can be, our amazing team figures out a way to show how we can make it not just a little bit better, they can make it a lot better" – Joz.

On Competing with Professional Cameras:
"We don't look at other smartphones as the competition, we look at professional video cameras as really the benchmark... the ability to take spectacular pictures which are the pictures you're going to keep the rest of your life, it's important they're good" – Joz.

On the Future of iPhone and Technology:
"We look at that as such a responsibility... one of the big areas that is an area of investment for us is keeping our user safe... we keep looking for what are the opportunities to positively impact people's life" – Joz.

Take a look at the video below...