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Adidas Cancels $10 Million iAd Campaign Because Jobs is a Control Freak?

Adidas Cancels $10 Million iAd Campaign Because Jobs is a Control Freak?

Posted October 2, 2010 at 4:10pm by iClarified
Adidas has reportedly canceled a $10+ million iAd campaign because Steve Jobs is too much of a control freak, according to BusinessInsider.

Adidas supposedly pulled its $10+ million ad campaign from the iAd program because Apple CEO Steve Jobs was being too much of a control freak. According to one industry exec, Adidas decided to cancel its iAds after Apple rejected its creative concept for the third time.

In August it was reported that advertisers are becoming increasingly frustrated at the slow start of the iAd network due to Apple's tight control of the ad-making process. Apple is not allowing companies to develop their own ads yet; rather, it has an internal team that is responsible for producing the creatives.


At the time, Chanel was thought to have pulled their campaign and now it seems Adidas has joined them.

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Adidas Cancels $10 Million iAd Campaign Because Jobs is a Control Freak?
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Comments (11)
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Sunil Issac
Sunil Issac - October 4, 2010 at 6:17am
Hey,Android is no way near apple ios... And now every other company is copying exactly what Apple does... Now I cant imagine a phone without the multitouch... Remember HTC and Google copied it without shame and never bothered to ask Apple for their patent technology... And listen to the series of ipads from other companies that are being launched... And the giant windows mobile recognised that they were not focused on customer,but on carriers only after the success story of apple! No one else other than apple cared for user friendly OS updates or phones before Apple made Iphone... So be ashamed to blame apple for their deeds and be happy with whichever other mobiles you own...
KnightHawk
KnightHawk - October 3, 2010 at 9:29am
Enough man! Now get going! Apple will do everything for your life! Happy? Sick!
Joe Cole
Joe Cole - October 3, 2010 at 12:26am
No Kidding! You don't say!
KnightHawk
KnightHawk - October 2, 2010 at 4:25pm
Apple era is over! Android era begins!
Dan
Dan - October 2, 2010 at 4:35pm
Android??? I can only laugh at that. Android is got long ways to go to get to where Apple is at?
Dan
Dan - October 2, 2010 at 5:57pm
Totally agree
Jasim Javed
Jasim Javed - October 2, 2010 at 6:50pm
Which Android are you talking about? One comes with HTC phones which has Sense UI or the Android Motorola ships with their crappy phones, mixed with their MotoBlur thingy. Are you talking about that ugly-interfaced stock Android from Google?? Theres a modified Android that runs on some MP3 players. So lets first decide what Android are you talking about then we'll see if that thing comes even close to beat iOS.
Harper
Harper - October 2, 2010 at 7:45pm
Well said! Makes sense.
DinkoolDarling
DinkoolDarling - October 2, 2010 at 7:48pm
@ Kevin Nunez I am using an iPhone 4 :)
JC
JC - October 2, 2010 at 9:43pm
Whoa wat's with the violence? Chill, people, chill!
Dan
Dan - October 2, 2010 at 9:44pm
I agree with you! Farting is all you can do when you try comparing iPhone with a stinky android
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