August 13, 2022
Advertisers Are Frustrated With Apple's Creative Control

Advertisers Are Frustrated With Apple's Creative Control

Posted August 16, 2010 at 11:01am by iClarified · 5310 views
Advertisers are becoming increasingly frustrated at the slow start of the iAd network due to Apple's tight control of the ad-making process, according to the WSJ.

That has made the creation of the mobile ads laborious, taking about eight to 10 weeks from brainstorm to completion—longer than normal for most mobile ads, executives said. The building of the actual ad, handled by Apple, in some cases is taking two weeks longer than expected, one person added.

"It's a huge issue having Apple in the creative mix," said Patrick Moorhead, director of mobile platforms at DraftFCB.

The WSJ reports that at least one company appears to have dropped their iAd efforts. Chanel was listed as one of Apple's iAd launch partners but now says it doesn't have a campaign planned.

It's possible that Apple may have introduced iAd for Developers as a way to deal with the slow starting campaigns. iAd for Developers was announced July 28th and lets developers advertise their own apps to millions of users across the iAd Network.

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