August 9, 2022
Apple CEO Tim Cook Publishes Open Letter Apologizing for Maps

Apple CEO Tim Cook Publishes Open Letter Apologizing for Maps

Posted September 28, 2012 at 1:39pm by iClarified · 23230 views
Apple CEO Tim Cook has published an open letter to customers apologizing for falling short on Maps.

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we're improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple's CEO

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Apple CEO Tim Cook Publishes Open Letter Apologizing for Maps
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kamatis - September 30, 2012 at 3:45pm
wow..... you are a fucking idiot or another 12 year old putz. You are a total waste of organic material , we should grab you and put you through a meat grinder process you and feed pet store fish with your sorry remains.
Ken - September 29, 2012 at 5:17pm
Spelling mistake or is that what's on your mind most of the time?
Gary Dun
Gary Dun - September 30, 2012 at 3:38pm
You must be a complete closet case go experiment with other sexual preferences since you seem to have COCK on your mind.. But if you or are you a 12 years old I can understand the moronic comments.
Happy Customer
Happy Customer - September 29, 2012 at 5:04pm
I am not an apple fan boy nor an apple hater. I don't own any apple products except for an iPhone and iPad. I really don't understand what all the hate and negative comments on apples new maps app. I have used it extensively the past two weeks and really have not found many errors. Sure, a search or two came up wrong, but that's only when I enter (or speak) a specified place instead of a specific address. I understand this is a small sample and other users may have found more errors. As more an more users report these errors, maps will become more accurate. Google had 10 years of this to get where they are today. With all the iPhone users out there Apple will get this app great in very little time. As for the great part of maps, the 3D view. The 3D views in apples maps are far far more superior to googles street view. The really nailed the 3D views, especially in the popular downtown areas. I wish someday, every place of earth, including my house, will have the 3D view. It is definitely possible. It all starts with this maps app. Can you imagine being able to explore every part of this earth in 3D someday? I myself have been all over New York, and San Francisco exploring in 3D maps. I checked out Paris and the Eiffel Tower a well, though a non 3D view of the Eiffel Tower is no excuse for Apple. All in all, yes the apple maps is not perfect. But it is very usable, with great accuracy, especially it's built in turn by turn navigation, which I use with Siri. It will only get better so I really don't understand what all the hate is about.
Gary Dun
Gary Dun - September 29, 2012 at 2:28pm
Tim Cook, "This is bull dust". Apple should have launched "Apple Crappy Maps" in the appstore and leave the number one map app "Google Maps" on the phone. Or why not just release the Google Maps app back to the appstore is already exists you have removed it. My iPad and iPhone is crap.
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