WSJ: Apple Asks Hon Hai to Ship New High-End and Low-End iPhones in Early September
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Posted August 19, 2013 at 7:33pm by iClarified
The WSJ is reporting that Apple has asked Hon Hai to ship both a high-end and low-end iPhone in early September.
The shipping plans suggest that two new iPhone models could be launched as soon as next month, pointing to a strategy shift as Apple attempts to regain its momentum in the smartphone market. The company hasn't previously announced different iPhone models around the same time. Apple's suppliers in Asia started mass-producing components in June for both a standard iPhone featuring a metal casing and a lower-cost version, people who work at those companies said.
While it was widely expected that Apple would unveil both devices on September 10th, the WSJ report provides a bit of confirmation that Apple plans to have both devices available for purchase shortly after their unveiling.