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Amazon Mocks iPad Air and Jonathan Ive With New Kindle Fire HDX Ad [Video]

Amazon Mocks iPad Air and Jonathan Ive With New Kindle Fire HDX Ad [Video]

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Amazon has released a new ad for the Kindle Fire that mocks the iPad Air with what appears to be a parody of Jonathan Ive's voice.

The ad is also reminiscent of Microsoft's ads comparing the iPad to the Surface.

Apple (Ive): This is the magical new iPad Air with Retina Display.

Amazon: And this is the Kindle Fire with an HDX display. It has nearly a million more pixels than the iPad Air.

Apple (Ive): This new iPad Air is astonishingly light.

Amazon: The new Kindle Fire is actually 20% lighter.

Apple (Ive): Yes, but the iPad is only $499.

Amazon: The Kindle is only $379.

Apple (Ive): I see.

Amazon: The new Kindle Fire HDX. Sharper, lighter, for less.

Notably, a recent study by DisplayMate did find that the Amazon Kindle Fire HDX display significantly out-performed the iPad Air display, besting it in Brightness, Screen Reflectance, and high ambient light contrast, plus a first place finish in the very challenging category of Absolute Color Accuracy.

Take a look at the ad below...

[via Max]

Spamasson - February 2, 2014 at 2:20pm
What's more desperate than this ad is that they compared something big to something small, of course it's fcking lighter and cost less but hello, iPad mini with retina display. Come the Fck on.
damine88 - December 2, 2013 at 8:49pm
I always considered kindles just like readers and never as tablets _______________________ galaxy note 3 sans abonnement
matrixmaniac - December 2, 2013 at 6:47pm
he he, one million more pixels! you can't see them, unless you use a microscope, but they suck energy nonetheless! :P
iLeslie - December 2, 2013 at 5:45pm
They always mock the displays of Apple now. Mini retina only the third, Kindle Fire HDX better than iPad air... Why they never mention the speed and battery life? Can they do something better than A7? Earlier HTC, now Samsung started to copy the iphone 5s' "champagne" color. After 5s debut, Samsung said, their next phone will be 64 bit... Isn't it funny? They can follow only. Nothing else.
Hoeny - December 2, 2013 at 12:13pm
We all know samsuck will do it even though they'll probably use their watch to compare to apple like they already have one and mock them for being slow.
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