Apple Posts 'Pride' Video Highlighting its Commitment to Equality and Diversity

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Posted July 8, 2014 at 3:00am by iClarified Staff

Apple has posted a new 'Pride' video on its official YouTube channel highlighting thousands of Apple employees (including CEO Tim Cook) that participated in the Pride Parade in San Francisco.

On June 29, thousands of Apple employees and their families marched in the San Francisco Pride Parade. They came from around the world — from cities as far as Munich, Paris, and Hong Kong — to celebrate Apple's unwavering commitment to equality and diversity. Because we believe that inclusion inspires innovation.

The video shows employees preparing for the parade with Coldplay's 'Sky Full of Stars' playing in the background. Employees marched through the parade and handed out iTunes gift cards worth one free song.

Apple ends with video with the tagline 'Inclusion inspires innovation'

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Don - July 8, 2014 at 1:19pm

Apple's commitment to these causes is often linked to the personal values of its leadership.

JuergenWest - July 10, 2014 at 2:27am

Tim Cook is gay, or at least according to cnbc he is.

puwadon - July 8, 2014 at 1:11pm

Unfortunarely that is not iTunes Gift Card for free music one song .

6italia0 - July 8, 2014 at 7:51am

The scale and reasoning behind these large corporate-sponsored parades often lead to discussions about their necessity.

shar - July 8, 2014 at 9:54am

Such parades organized by a corporation is not usually because they fully support the cause, it is a calculated action to increase self-value in public opinion. in a way, it's actually insulting, because it is used as tool.

gamerscul9870 - July 8, 2014 at 3:06am

What did the crowd get for cards?