Notably, the iPhone 6s has taken steps towards becoming water resistant, so the possibility of a waterproof iPhone 7 isn't far-fetched.
Apple will release the upgraded 4-inch iPhone C series in the second quarter of 2016. The next iPhone (currently dubbed “iPhone 7”) will be introduced in the second half of next year. The major selling points of the next iPhone will be the 3GB memory upgrade for the 5.5-inch model and waterproof feature. Based on TrendForce’s estimation, about 260 million iPhones will be shipped in 2016, representing an annual growth of 12.5% and a market share of 18.5%. With the smartphone market becoming less profitable, iPhone will still have the highest margin next year compared with products from rival vendors.
TrendForce also predicts a 4% drop in smartphone shipments for Samsung to 310 million in 2016. This will help Apple narrow its market share gap with the company.
“While Samsung has kept its shipment title through the year, it is struggling against Apple in the high-end market and being pushed out of the mid-range and low-end segments by Chinese competitors. Facing challenges on two fronts, Samsung’s smartphone business will operate in an increasingly difficult situation in the near future. Closely trailing Samsung in global shipments is Apple, which remains as the dominant and most profitable vendor in the high-end market. As for Chinese brands, they are expanding overseas to gain market share. Huawei’s shipments surpassed 100 million units this year and became the third leading vendor on account of its export efforts. Xiaomi and Lenovo are also branching into the emerging markets.”
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