The UEFA Champions League promotion gives new and returning users 50% off an annual plan and a free Fire TV Stick Lite (while supplies last).
That brings down the price of the Essential plan from $49.99 to just $24.99 ($4.17/month) and the Premium plan from $99.99 to $49.99 ($8.33/month). Additionally, the 50% off deal also applies to the Paramount+ SHOWTIME bundle, bringing its cost down from $149.99 to $74.99/year.
You can get the deal at the link below. If needed, the coupon code is UEFA50.